Five Twitter Don’ts

Following on from my Five Tips For Live-Tweeting blog, I wanted to share some things I don’t like to see organisations doing on Twitter.

Not all of my tips will guarantee a successful Twitter account – in fact, many of the world’s most popular accounts are frequently guilty of these transgressions. Nevertheless, you’re definitely not Miley Cyrus, so take a glance at my Twitter etiquette don’ts!

Top Tips For Communications Professionals

Julian Scola shared his expertise and experience
in EU policy and energy communications.

Julian Scola, this week's Sustainability Communications Lunch speaker, set out his top tips for successful communications.  A seasoned EU policy and energy communicator and campaigner, Julian is former Communications Director for the European Wind Energy Association (EWEA) and has also worked for the Party of European Socialists (PES) and WWF.

Julian presented sound advice which generated a lot of debate, particularly around media relations.  Here are Julian’s top tips for communicators:

1/ Find the time to do a strategy

One key takeaway from the Lunch is that developing a communications strategy is key.  Julian said that communications activities done in isolation never bring the same results as activities done as part of a strategy.  While you might not think you have the time to do a strategy, it's essential.  

Communications Learnings from Green Architecture

Since Wiebke Herding, founder of the Brussels Sustainability Communications Lunches, relocated to Amsterdam, Sustainability Consult offered to continue organising these informal meetings for communications professionals interested in sustainability issues.  Our first invited speaker was the young Gent-based architect Noémie Benoit.