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| Julian Scola shared his expertise and experience in EU policy and energy communications. |
Julian Scola, this
week's Sustainability Communications Lunch speaker, set out his top tips for
successful communications. A seasoned EU policy and energy communicator
and campaigner, Julian is former Communications Director for the European
Wind Energy Association (EWEA) and has also worked for the Party of European
Socialists (PES) and WWF.
Julian presented sound
advice which generated a lot of debate, particularly around media relations.
Here are Julian’s top tips for communicators:
1/ Find the time to do a strategy
One key takeaway from
the Lunch is that developing a communications strategy is key. Julian said that communications
activities done in isolation never bring the same results as activities done as
part of a strategy. While you might not think you have the time to do a
strategy, it's essential.
