Since Wiebke Herding, founder of the Brussels
Sustainability Communications Lunches, relocated to Amsterdam, Sustainability
Consult offered to continue organising these informal meetings for
communications professionals interested in sustainability issues. Our first invited speaker was the young Gent-based
architect Noémie Benoit.
The talk was centered on the project that recently
received first prize in the Green Architecture
Competition 2012. Noémie inspired us
to look to urban buildings as functional units in a 'metropolitan ecosystem'. According to this dynamic architect, urban
facilities offer endless opportunities to contribute to biodiversity,
sustainability and the wellbeing of the population. Her concept of a vertical bus terminal in New
York was truly inspiring.
Today, the major challenge lies in communicating sustainable
architecture projects to a wide range of stakeholders. Noémie worked closely with a diverse team to
build a solid business model that could be replicated, showing the exact
contribution of each of the involved parts.
This model of stakeholder engagement and the business model canvas
Noémie developed to show the financial models for this kind of development are
techniques which could be applied to many different projects.
Finally the innovative way to reach a range of audiences was
to create an magazine where all the steps of the project were explained by
means of colourful and accessible articles. Noémie’s approach is light and
dynamic. She feels that sustainability
has become heavy over the last ten years.
By communicating a vision visually, we can all share our highly personal
visions of a better future, as Noémie did.
Blog by Ana I. Catarino
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