Communications Lessons Learned From The Horsemeat Scandal

After a summer break, the monthly Sustainability Communications Lunch returned with a presentation from Lisa McCooey, Deputy Director General and Director of Communications at trade association FoodDrinkEurope.

When the horsemeat scandal story broke, FoodDrinkEurope quickly became a go-to source for journalists.  Lisa told us about how the events unfolded and how FoodDrinkEurope chose to respond.

Reestablishing Trust in the Food Industry

Source: www.aei-ideas.org

Communications issues and regaining trust in the food industry were hot topics at Hungry for Change 2, a conference organised by the European Crop Protection Association (ECPA), which we attended last week.