tag:blogger.com,1999:blog-33695121706549266612024-03-05T08:29:57.236+01:00ThoughtshowerThoughtshower, the Sustainability Consult BlogSustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.comBlogger249125tag:blogger.com,1999:blog-3369512170654926661.post-80152812452095162702014-08-08T14:46:00.001+02:002014-08-08T14:46:42.408+02:00The Complex Links Between Climate Change and Migration<div align="center" class="MsoNormal" style="text-align: center;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtn3WYhJ6_HbfAkCS-drqOEbvrCdPSW4YSJopXaCF0sEx7B_dEn5tcbxJUp-hVptYtQBR97EKXrXt4bk9iiyrqHsvQ2GUb5ZOECfRz4gK-X14Yfc2xJpDKsjRjfq9cUwMPhyphenhyphenMa8nk4xaI/s1600/tuvalu.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtn3WYhJ6_HbfAkCS-drqOEbvrCdPSW4YSJopXaCF0sEx7B_dEn5tcbxJUp-hVptYtQBR97EKXrXt4bk9iiyrqHsvQ2GUb5ZOECfRz4gK-X14Yfc2xJpDKsjRjfq9cUwMPhyphenhyphenMa8nk4xaI/s1600/tuvalu.jpg" height="157" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Tuvalu<br />
Source: Flickr</span></td></tr>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Climate migration may not be a very mainstream environmental topic, yet is an important, albeit complex, issue that must be addressed.<span style="mso-spacerun: yes;"> </span>The latest Intergovernmental Panel on Climate Change (IPCC) <a href="http://ipcc-wg2.gov/AR5/">report</a> acknowledges that climate change will impact migration flows.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">The International Organisation for Migration (IOM) defines environmental migrants as:<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">“… persons or groups of persons who, for compelling reasons of sudden or progressive changes in the environment that adversely affect their lives or living conditions, are obliged to leave their habitual homes, or choose to do so, either temporarily or permanently, and who move either within their country or abroad”<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Most climate migration normally occurs <a href="http://europeangreens.eu/sites/europeangreens.eu/files/news/files/Greens%20EFA%20-%20Position%20Paper%20-%20Climate%20Change%20Refugees%20and%20Migration.pdf">within borders</a> and usually affects people in poorer areas.<span style="mso-spacerun: yes;"> </span><a href="http://migratingoutofpoverty.dfid.gov.uk/files/file.php?name=wp4-ccrm-b-policy.pdf&site=354">Bangladesh</a> is one of the most vulnerable countries, especially due to water shortages, cyclones and delta erosion.<span style="mso-spacerun: yes;"> </span><a href="http://www.theguardian.com/environment/2013/may/07/pacific-islands-global-warming-climate">Pacific island</a> nations are especially at risk, with <a href="http://www.treehugger.com/climate-change/kiribati-moving-entire-population-avoid-sea-level-rise.html">Kiribati</a> considering relocating its entire population outside the country.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">However, climate migrants have also been documented in developed countries such as <a href="http://eu.boell.org/sites/default/files/hbs_time_to_act.pdf">Canada</a> and <a href="http://www.rtcc.org/2012/04/25/are-these-the-united-states%E2%80%99-first-climate-change-migrants/">the US</a>. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif; font-size: small;">Intricate Interplay<o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">It is difficult to estimate how many people have already been displaced by climate change.<span style="mso-spacerun: yes;"> </span>Many sources claim that 150-200 million people will be climate change refugees by 2050.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">However, climate change is often only one of the issues contributing to migration.<span style="mso-spacerun: yes;"> </span>IOM thinks climate change and migration is a “<a href="http://www.iom.int/cms/en/sites/iom/home/what-we-do/migration-and-climate-change/a-complex-nexus.html">complex nexus</a>” because of associations with other factors such as poverty, governance and population growth.<span style="mso-spacerun: yes;"> </span>When surveyed, most migrants often <a href="http://eu.boell.org/sites/default/files/hbs_time_to_act.pdf">do not attribute their displacement</a> to climate change – even when their movement is linked to sudden climate-linked disasters.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana, sans-serif; font-size: small;">Policy Responses<o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Many argue that a concrete policy response to climate migration is required – currently, there is no long-term legal protection afforded to environmental refugees.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">The most recent United Nations <a href="http://www.stimson.org/spotlight/treading-water-climate-change-the-maldives-and-de-territorialization/">Convention</a> Relating to the Status of refugees does not provide long-term legal protection to climate migrants.<span style="mso-spacerun: yes;"> </span>However, a family from Tuvalu was yesterday granted residency in New Zealand in what is the world’s <a href="http://tcktcktck.org/2014/08/tuvalu-climate-refugees-granted-residency-new-zealand/63891">first successful application for residency on grounds of climate change</a>. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">A recent <a href="http://eu.boell.org/sites/default/files/hbs_time_to_act.pdf">Heinrich-Böll-Stiftung</a> report ‘Time to Act’ also argues that a more radical approach is needed in the EU, precisely because “the complexity of the challenge should not be used as an excuse for not addressing the issue”.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Despite the unknowns, it’s important to pinpoint climate change’s role in migration and bring the issue to a more mainstream audience.<span style="mso-spacerun: yes;"> </span>As the EU Greens say, when it comes to climate change migration, it seems especially important to avoid <span style="mso-spacerun: yes;"> </span>“<a href="http://europeangreens.eu/sites/europeangreens.eu/files/news/files/Greens%20EFA%20-%20Position%20Paper%20-%20Climate%20Change%20Refugees%20and%20Migration.pdf">the one-size-fits-all approach</a>”.<o:p></o:p></span></div>
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<i><span style="color: #262626;"><span style="font-family: Verdana, sans-serif; font-size: small;">Blog by Bárbara Mendes-Jorge, Consultant at Brussels-based sustainability communications and PR agency <u><a href="http://sustainabilityconsult.com/"><span style="color: #285287;">Sustainability Consult</span></a></u></span></span></i><span style="color: #262626;"><span style="font-family: Verdana, sans-serif; font-size: small;">.</span><span style="font-family: Verdana;"><o:p></o:p></span></span></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com1tag:blogger.com,1999:blog-3369512170654926661.post-32874914122726413812014-07-15T11:14:00.001+02:002014-07-15T11:14:53.198+02:00Bioeconomy, Horizon 2020 And The Holy Grail Of Market Access<style>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju6nDosFGscYhRYkkaBi6C8bJHghxro81k510GnjMk57I5OYgzWunQCz-8mzivhSuxbBsNT6183Xo-vdyx81rA8VapQX0XtuLjwETJJc8vyMw_b5QafY_bHPn3Xlc7SRgK5bM5PCFGv7w/s1600/H2020.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju6nDosFGscYhRYkkaBi6C8bJHghxro81k510GnjMk57I5OYgzWunQCz-8mzivhSuxbBsNT6183Xo-vdyx81rA8VapQX0XtuLjwETJJc8vyMw_b5QafY_bHPn3Xlc7SRgK5bM5PCFGv7w/s1600/H2020.jpg" height="68" width="200" /></a></td></tr>
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<span lang="EN-US" style="font-family: Verdana; font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">Source: European Commission</span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">“How do we scale up, enter the market and become a
big hit?” is the big question all innovation faces.<span style="mso-spacerun: yes;"> </span>Niche industries, such as biotech, are looking for the
funding to kick-start commercial scale production.<span style="mso-spacerun: yes;"> </span>Could Horizon 2020 be the answer to their prayers?</span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"></span></div>
<a name='more'></a><br />
<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">To quote the European Commission,
“Horizon 2020 is the biggest EU Research and Innovation programme ever with
some €79 billion of funding available over 7 years (2014 to 2020).<span style="mso-spacerun: yes;"> </span>It promises more breakthroughs,
discoveries and world-firsts by taking great ideas from the lab to the
market.”<span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span></span></div>
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<span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">But will Horizon 2020 deliver on its
grand promise, transforming innovative research results - especially under the
Innovation Action calls - into successful market access? </span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">This is where communications comes
into play.<span style="mso-spacerun: yes;"> </span>Since January 2014,
Sustainability Consult has been taking part in Horizon 2020 consortia as
communications and dissemination partner. </span><span lang="EN-US" style="font-family: Verdana; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>Our Team has years of experience in the
bioeconomy sector.<span style="mso-spacerun: yes;"> </span>We have worked
with sustainable chemicals and materials companies and regularly attend and exhibit
at the major bioeconomy events in Europe and North America.<span style="mso-spacerun: yes;"> </span></span><span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;"></span></div>
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<br /></div>
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<span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">Professional communications and
media relations are key to the success of Horizon 2020 projects as the European
Commission is looking for project results to be disseminated widely to ensure
the knowledge is shared.<span style="mso-spacerun: yes;"> </span>Our
network of media contacts can help a project reach the right audience.<span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">Credible communications mean
visibility and visibility leads to enhanced opportunities for new
partnerships.<span style="mso-spacerun: yes;"> </span>This is how we can
help a project get closer to the market.</span><span lang="EN-US" style="font-family: Verdana; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"></span></div>
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<br /></div>
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<span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">For more information or to partner
on a Horizon 2020 call, please contact us at </span><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"><span style="font-family: Verdana; mso-ansi-language: EN-GB;"><a href="mailto:hello@sustainabilityconsult.com">hello@sustainabilityconsult.com</a>.</span></span></div>
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--></style><i style="mso-bidi-font-style: normal;"><span style="font-family: Verdana; font-size: 9.0pt; mso-ansi-language: EN-GB; mso-bidi-font-size: 12.0pt;">Blog by Zoe Volioti, Business Development</span></i><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"> at Brussels-based
sustainability communications and PR agency </span></i><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"><a href="http://sustainabilityconsult.com/"><i style="mso-bidi-font-style: normal;"><span style="font-family: Verdana;">Sustainability Consult</span></i></a></span><span lang="EN-US" style="font-family: Verdana; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">.</span></div>
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Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-66473679523292885272014-07-03T12:52:00.000+02:002014-07-03T12:52:22.765+02:00Five More Green Spaces in Brussels<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ik9ZsJuv0ddyOYjyQ6jCFjnlrzCob5kRqRmDPJoZe_jI1V-R3_45EYETito6aLS-tZA5a1MYG1UtCj8Ked-KdKEW7qXwAp9Vl6ny-zsIv42qffnG5wcujhfj8mNB_ZWDxqHlO6VHBBI/s1600/park.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ik9ZsJuv0ddyOYjyQ6jCFjnlrzCob5kRqRmDPJoZe_jI1V-R3_45EYETito6aLS-tZA5a1MYG1UtCj8Ked-KdKEW7qXwAp9Vl6ny-zsIv42qffnG5wcujhfj8mNB_ZWDxqHlO6VHBBI/s1600/park.jpg" height="151" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Parc de Woluwe<br />
Source: Wikimedia Commons</span></td></tr>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">The sun is shining in Brussels, so it’s a good opportunity to present a follow-up to our </span><span lang="EN-US"><a href="http://sustainabilityconsult.blogspot.be/2013/08/five-green-spaces-in-brussels.html"><span style="font-family: Verdana;">Five Green Spaces in Brussels</span></a></span><span lang="EN-US" style="font-family: Verdana;"> blog post from last year.</span></span></div>
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<b><span lang="EN-US" style="font-family: Verdana;"><o:p><span style="font-size: small;"></span></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">1/ Parc de Woluwe<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">In Eastern Brussels sits a lush park with a big lake and majestic trees, the largest in a cluster of green spaces close to Tervuren. <span style="mso-spacerun: yes;"> </span>Take a book or a picnic with you – it’s worth spending a couple of hours here at least.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">2/ Parc de la Sauvagère<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">This multipurpose green space has an eating area, a basketball court, a playground and, best of all, a large enclosure with numerous animals, including bunnies, chickens, pheasants and turkeys.<o:p></o:p></span></span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">3/ Parc Josaphat<o:p></o:p></span></span></b></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Hidden in Schaerbeek, this sprawling park boasts a number of sculptures, bridges, an archery area, a mini-golf course… </span><span lang="EN-US"><a href="http://www.paluche.org/nature/fr/tou4372.htm"><span style="font-family: Verdana;">and a fountain of love</span></a></span><span lang="EN-US" style="font-family: Verdana;">!<span style="mso-spacerun: yes;"> </span>There are also some interesting places to eat near the park and a few B&Bs for anyone wanting to stay closer to a greener area in town.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">4/ Parc du Wolvendael<o:p></o:p></span></span></b></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">A hilly green area in Northern Uccle, which is fun to get lost in.<span style="mso-spacerun: yes;"> </span>The </span><span lang="EN-US"><a href="http://www.ecoleartuccle.be/"><span style="font-family: Verdana;">École des Arts d’Uccle</span></a></span><span lang="EN-US" style="font-family: Verdana;"> is also located here, which offers a range of art courses for adults and children. <o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">5/ Canal Park Bxl<o:p></o:p></span></span></b></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Well – actually a park in progress. <span style="mso-spacerun: yes;"> </span>A crowdfunding campaign is trying to get donations for a ‘Pop Up Park’ close to the Brussels canal.<span style="mso-spacerun: yes;"> </span>With over half of Brussels’ population living less than 2km from the canal, the initiative wants to give residents a green, healthy space nearby.<span style="mso-spacerun: yes;"> </span>For more information, check out the campaign’s </span><span lang="EN-US"><a href="https://www.facebook.com/canal.park.bxl"><span style="font-family: Verdana;">Facebook page</span></a></span><span lang="EN-US" style="font-family: Verdana;">. <o:p></o:p></span></span></div>
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<span style="font-size: small;"><i><span lang="EN-US" style="font-family: Verdana;">Blog by Bárbara Mendes-Jorge, Junior Consultant at Brussels-based sustainability communications and PR agency </span></i><span lang="EN-US"><a href="http://sustainabilityconsult.com/"><i><span style="font-family: Verdana;">Sustainability Consult</span></i></a></span></span><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">.</span><o:p></o:p></span></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-1258491817960151362014-06-20T15:35:00.000+02:002014-06-23T10:01:26.855+02:00 5 Sustainable Food Apps<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNeSkh_ZtpqXv-VCxgY_05ZPcYPqiAldX99-sLIkK54jKCO73aQ0bWsm_oCM4sawYhOKcbbJaRxmiill_iHJoDj8zrgxQd296RnI70k_MoaxdMfH1vxe1fhuMPoDe-VgCB4pSS-jdc0RQ/s1600/a.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNeSkh_ZtpqXv-VCxgY_05ZPcYPqiAldX99-sLIkK54jKCO73aQ0bWsm_oCM4sawYhOKcbbJaRxmiill_iHJoDj8zrgxQd296RnI70k_MoaxdMfH1vxe1fhuMPoDe-VgCB4pSS-jdc0RQ/s1600/a.jpg" height="183" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Apps to pick apples by</span></td></tr>
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<span style="font-family: Verdana; font-size: small; text-align: justify;">It’s getting ever easier to check just how sustainably we’re eating day-to-day.</span><span style="font-family: Verdana; font-size: small; text-align: justify;"> </span><span style="font-family: Verdana; font-size: small; text-align: justify;">With so many online tools promising to help make our diets more ethical, we thought we’d list five of the best.</span><br />
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">1. Seasons<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">As consumers, we’ve become too used to out of season food being readily available.<span style="mso-spacerun: yes;"> </span>The <a href="http://www.seasonsapp.com/">Seasons app</a> for iPhone helps to readdress this.<span style="mso-spacerun: yes;"> </span>It highlights natural growing seasons of local vegetables and fruits.<span style="mso-spacerun: yes;"> </span>English, French, German and Spanish support is available. <o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">2. EVA Restaurant Guide <o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Eating less meat is one of the easiest ways to reduce your carbon footprint.<span style="mso-spacerun: yes;"> </span>This <a href="http://www.evavzw.be/index.php?option=com_content&view=article&id=57&Itemid=400">helpful list of restaurants</a> across Flanders and Brussels makes finding a vegetarian meal easy.<span style="mso-spacerun: yes;"> </span><a href="https://play.google.com/store/apps/details?id=com.eva.restaurant">The guide is also available on Android.</a> <o:p></o:p></span></span></div>
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<span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;">3. Good Fish Guide Mobile App</span></b><span lang="EN-US" style="font-family: Verdana;"> <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Using a database from the <a href="http://www.mcsuk.org/">Marine Conservation Society</a>, eaters can check the origin and sustainability of many different species.<span style="mso-spacerun: yes;"> </span>The sustainable seafood guide is <a href="http://www.fishonline.org/">available online</a> or as <a href="http://www.fishonline.org/information/Mobile+App">a mobile app</a>.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">4. Food Rescue <o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Sainsbury’s and Google launched <a href="http://www.sainsburysfoodrescue.co.uk/landing">this online tool</a> at the start of June.<span style="mso-spacerun: yes;"> </span>Voice recognition technology allows users to <a href="https://www.youtube.com/watch?v=Vv7LwkARKY0">find recipe ideas for up to nine ingredients</a>.<span style="mso-spacerun: yes;"> </span>This all feeds into a leaderboard that records <a href="http://www.sainsburysfoodrescue.co.uk/campaignprogress">which areas of the UK are wasting less food</a>.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">5. The Good Shopping Guide Ethical Shopping App<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">It may not have the snappiest title in the world but this <a href="http://www.ethical-company-organisation.org/ethicalshoppingapp.htm">shopping app</a> comes endorsed by Friends of the Earth.<span style="mso-spacerun: yes;"> </span>The guide compares brands using environmental and ethical credentials.<span style="mso-spacerun: yes;"> </span><a href="http://www.fishonline.org/information/Mobile+App">Barcoo</a> is a useful alternative for German speakers.<span style="mso-spacerun: yes;"> </span>It uses a barcode scanner and rates products using a traffic light colour system.<span style="mso-spacerun: yes;"> </span></span></span><br />
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</span> <span style="font-family: Verdana;">This is only the tip of the iceberg (lettuce).</span><span style="font-family: Verdana;"> </span><span style="font-family: Verdana;">Over the coming weeks, we will look at other cutting edge and localised apps for sustainable diets.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG_DroHGcMEZXDZ3uqWZ8ExhvHY9xqCvCIfKN4dorIEQ5lTxyEZLWazQR8ByIyH-sYIGGq0MLYAlVStuDLFBbMC5fJEcDKMuvfp4sV0Dt7N-fR8JfgfG-AIMtSXuV4Z92baru1VLA-5T8/s1600/b.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG_DroHGcMEZXDZ3uqWZ8ExhvHY9xqCvCIfKN4dorIEQ5lTxyEZLWazQR8ByIyH-sYIGGq0MLYAlVStuDLFBbMC5fJEcDKMuvfp4sV0Dt7N-fR8JfgfG-AIMtSXuV4Z92baru1VLA-5T8/s1600/b.jpg" height="148" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Sustainability Consult does lunch!</span></td></tr>
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<i><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Blog by Richard Delahay, Junior Consultant at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/">Sustainability Consult</a>.</span></span></i></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-2296182257280687722014-06-06T16:46:00.000+02:002014-06-06T17:43:41.763+02:00My First Month In Brussels<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKL3zoxk_Mdrxx_QQr1PyKaWIr5TJ20SxVbmZ61v5s4GTewB5VPcHtL4wRuDb5YEQWkIDf77rxJqq99fvCjHlI_aVC4K8XpW1HHVFYt6ilxclPkn1LmmzOOFRwcInYTa2yBBOgfCiL2O8/s1600/photo+6.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKL3zoxk_Mdrxx_QQr1PyKaWIr5TJ20SxVbmZ61v5s4GTewB5VPcHtL4wRuDb5YEQWkIDf77rxJqq99fvCjHlI_aVC4K8XpW1HHVFYt6ilxclPkn1LmmzOOFRwcInYTa2yBBOgfCiL2O8/s1600/photo+6.JPG" height="48" width="200" /></a></td></tr>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">It’s hard to believe that it was over a month ago that I arrived in Brussels and started working at Sustainability Consult.<span style="mso-spacerun: yes;"> </span>My placement is part of the </span><span lang="EN-US"><a href="http://www.ec.europa.eu/education/index_en.htm"><span style="font-family: Verdana;">EU’s Leonardo Mobility Programme</span></a></span><span lang="EN-US" style="font-family: Verdana;">, administered by </span><span lang="EN-US"><a href="http://www.changeagents.org.uk/"><span style="font-family: Verdana;">Change Agents UK</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> </span>The last month has been both busy and educational, as I have taken up the position of Personal Assistant and Community Manager. <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">As Personal Assistant to our CEO Kathryn, I have been working on administration, accounts and diary management.<span style="mso-spacerun: yes;"> </span>I studied ethics at university, so being involved in the ins-and-outs of a value-based business like Sustainability Consult is of great interest to me.<span style="mso-spacerun: yes;"> </span>Seeing ethics and business go hand-in-hand at Sustainability Consult is both relieving and refreshing! <o:p></o:p></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">In my role as Community Manager, I have been managing Sustainability Consult’s </span><span lang="EN-US"><span style="font-family: Verdana;"><a href="https://www.facebook.com/pages/Sustainability-Consult/279521648743327">Facebook</a></span></span><span lang="EN-US" style="font-family: Verdana;">, </span><span lang="EN-US"><a href="http://www.twitter.com/SustConsult"><span style="font-family: Verdana;">Twitter</span></a></span><span lang="EN-US" style="font-family: Verdana;"> and </span><span lang="EN-US"><a href="http://www.linkedin.com/company/sustainability-consult"><span style="font-family: Verdana;">LinkedIn</span></a></span><span lang="EN-US" style="font-family: Verdana;"> pages and our </span><span lang="EN-US"><a href="http://www.thoughtshower.eu/"><span style="font-family: Verdana;">Thoughtshower blog</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> </span>As a self-confessed social media addict, I have particularly enjoyed this part of the job.<span style="mso-spacerun: yes;"> </span>I have also been involved in organising Sustainability Consult’s community events.<span style="mso-spacerun: yes;"> </span></span><span lang="EN-US"><a href="http://www.sustainabilityconsult.blogspot.co.uk/2014/05/green-drinks-brussels-celebrates-its.html"><span style="font-family: Verdana;">My first time at Green Drinks Brussels</span></a></span><span lang="EN-US" style="font-family: Verdana;"> and our </span><span lang="EN-US"><a href="http://www.sustainabilityconsult.blogspot.co.uk/2014/05/challenges-and-opportunities-of.html"><span style="font-family: Verdana;">Sustainability Communications Lunch with Tim Nuthall</span></a></span><span lang="EN-US" style="font-family: Verdana;"> were definite highlights of my month. <o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Of course, it has not been all work and no play.<span style="mso-spacerun: yes;"> </span>As well as consuming more beer and frites than I ever thought possible, I have spent my first month checking out some of Brussels’ top tourist sites.<span style="mso-spacerun: yes;"> </span>Notable among these are the beautiful </span><span lang="EN-US"><a href="http://www.en.wikipedia.org/wiki/Grand_Place"><span style="font-family: Verdana;">Grand Place</span></a></span><span lang="EN-US" style="font-family: Verdana;">, the truly underwhelming </span><span lang="EN-US"><a href="http://www.manneken-pis.be/"><span style="font-family: Verdana;">Manneken Pis</span></a></span><span lang="EN-US" style="font-family: Verdana;"> and the fascinating </span><span lang="EN-US"><a href="http://www.musee-magritte-museum.be/"><span style="font-family: Verdana;">Magritte Museum.</span></a></span><span lang="EN-US" style="font-family: Verdana;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Contrary to Brussels reputation as a boring city, I have found myself surprised by the amount on offer here.<span style="mso-spacerun: yes;"> </span>In particular, I have enjoyed the many markets, the great wealth of independent shops and cafés and spending time outdoors in some of </span><span lang="EN-US"><a href="http://www.sustainabilityconsult.blogspot.be/2013/08/five-green-spaces-in-brussels.html"><span style="font-family: Verdana;">Brussels great green spaces</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> </span></span><span lang="EN-US"><a href="http://www.en.wikipedia.org/wiki/Bois_de_la_Cambre"><span style="font-family: Verdana;">Bois de la Cambre</span></a></span><span lang="EN-US" style="font-family: Verdana;"> is an especially lovely place to spend a sunny day. <span style="mso-spacerun: yes;"> </span>There has been a few unexpected gems too - from attending an election night party at the European Greens’ HQ, to practicing open air yoga in Parc du Cinquantenaire, and witnessing a man dressed as a wind turbine at the Brussels Environment festival!<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">I look forward to many more great experiences and learning opportunities over the next three months. <o:p></o:p></span></div>
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<span style="font-size: small;"><i><span lang="EN-US" style="background: white; color: #333333; font-family: Verdana; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Blog by Naomi Alexander, Personal Assistant and Community Manager at Brussels-based sustainability communications and PR agency </span></i><span lang="EN-US"><a href="http://www.sustainabilityconsult.com/"><i><span style="background: white; color: #6699cc; font-family: Verdana; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Sustainability Consult</span></i></a></span><i><span lang="EN-US" style="background: white; color: #333333; font-family: Verdana; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">.<span class="apple-converted-space"> </span></span></i></span></div>
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Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-77690468331756385782014-06-05T14:45:00.000+02:002014-06-05T14:45:57.495+02:00How Does Climate Change Affect Jobs?<div class="MsoNormal" style="text-align: justify;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPCBvt2SO7LDCu1LRyTOnQJd0ROszYZM8fJjQ2Ifx53uqSQPTNIz-vz_LTYjuT9PBzH3OCLLUUtgClNaDXNbIBdJ-fCEB848tDgyAH6zJCgqPJTXlvf3DTl0JU_Pe6qhpSV_ZbrgZEniQ/s1600/1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPCBvt2SO7LDCu1LRyTOnQJd0ROszYZM8fJjQ2Ifx53uqSQPTNIz-vz_LTYjuT9PBzH3OCLLUUtgClNaDXNbIBdJ-fCEB848tDgyAH6zJCgqPJTXlvf3DTl0JU_Pe6qhpSV_ZbrgZEniQ/s1600/1.jpg" height="200" width="142" /></span></a></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Traditionally, trade unions have not been the biggest climate policy supporters and climate change impacts on the labour market are not always obvious. <span style="mso-spacerun: yes;"> </span>However, global warming affects poor people in both urban and rural areas disproportionately, increasing inequality.<span style="mso-spacerun: yes;"> </span>This is just one finding from the </span><span lang="EN-US"><a href="http://www.etui.org/"><span style="font-family: Verdana;">European Trade Union Institute</span></a></span><span lang="EN-US" style="font-family: Verdana;">’s (ETUI) new report ‘</span><span lang="EN-US"><a href="http://europeanclimate.org/climate-change-implications-for-employment/"><span style="font-family: Verdana;">Climate Change: Implications For Employment</span></a></span><span lang="EN-US" style="font-family: Verdana;">’, created with the </span><span lang="EN-US"><a href="http://europeanclimate.org/"><span style="font-family: Verdana;">European Climate Foundation</span></a></span><span lang="EN-US" style="font-family: Verdana;"> (ECF).<span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Outlining key findings on workers and employment from the Intergovernmental Panel on Climate Change’s (IPCC) </span><span lang="EN-US"><a href="http://www.ipcc.ch/report/ar5/"><span style="font-family: Verdana; mso-bidi-font-family: Verdana;">Fifth Assessment Report</span></a></span><span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"> (AR5), the latest ETUI report affirms that society needs to change to a more resource and energy-efficient production mode.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;">Climate policy does not affect competitiveness<o:p></o:p></span></span></b></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">The report launched at ETUI’s </span><span lang="EN-US"><a href="http://www.etui.org/Events/Monthly-Forum-The-IPCC-s-new-climate-report-impacts-on-jobs-and-employment"><span style="font-family: Verdana;">monthly forum</span></a>,</span><span lang="EN-US" style="font-family: Verdana;"> where senior researcher Béla Galgóczi said employment effects of climate change need more attention – not just the effects of climate change mitigation on jobs and </span><span lang="EN-US"><a href="http://sustainabilityconsult.blogspot.be/2013/05/the-problematic-definition-of-green-jobs_14.html"><span style="font-family: Verdana;">green jobs</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Tom Van Ierland from the European Commission’s </span><span lang="EN-US"><a href="http://ec.europa.eu/clima/"><span style="font-family: Verdana;">DG Clima</span></a></span><span lang="EN-US" style="font-family: Verdana;"> confirmed that recent internal research found that climate change was already affecting job creation, with the agriculture, fishery and forestry sectors being the most impacted.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Benjamin Denis from the </span><span lang="EN-US"><a href="http://www.etuc.org/"><span style="font-family: Verdana;">European Trade Union Confederation</span></a></span><span lang="EN-US" style="font-family: Verdana;"> (ETUC) believes the main hurdle to an ambitious climate policy framework is the absence of a strong narrative to counter the “climate policy affects competitiveness and jobs” claim being bandied around Brussels – inaction has a cost.<span style="mso-spacerun: yes;"> </span>Van Ierland added that developing a low-carbon economy would actually help Europe become more competitive as it becomes more resource-efficient.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">With 6.5 million jobs in renewable energy worldwide, doubling renewable energy to 2020 could create 17 million jobs worldwide, said Bert Metz from ECF.<span style="mso-spacerun: yes;"> </span>On climate policy, Metz believes that trade unions should focus on the impact they can make regionally, nationally and at EU level rather than internationally.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">“There are no jobs on a dead planet” <o:p></o:p></span></span></b></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">The ETUI report comes shortly after the launch of the </span><span lang="EN-US"><a href="http://act.equaltimes.org/unions4climate"><span style="font-family: Verdana;">Unions4Climate</span></a></span><span lang="EN-US" style="font-family: Verdana;"> movement, where 50 unions came together to mobilise support for an ambitious climate deal at the </span><span lang="EN-US"><a href="http://www.diplomatie.gouv.fr/en/french-foreign-policy-1/sustainable-development-1097/21st-conference-of-the-parties-on/"><span style="font-family: Verdana;">Paris COP21</span></a></span><span lang="EN-US" style="font-family: Verdana;"> in 2015.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Sharan Burrow, General Secretary ITUC<br />Source: Wikimedia Commons</span></td></tr>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Sharan Burrow, General Secretary of the International Trade Union Confederation (ITUC), memorably said, “Threats to jobs and livelihoods include the threat of climate change. <span style="mso-spacerun: yes;"> </span>For unions, it is simple. <span style="mso-spacerun: yes;"> </span>There are no jobs on a dead planet”.<span style="mso-spacerun: yes;"> </span>ITUC’s own research finds that strong climate action could create </span><span lang="EN-US"><a href="http://www.ituc-csi.org/union-leaders-announce-their?lang=en"><span style="font-family: Verdana;">48 million new jobs in just 12 countries</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">It is refreshing to see large, international and influential organisations come together to help shape a sustainable industrial policy.<span style="mso-spacerun: yes;"> </span>With so many members and so much potential reach, hopefully they can also inspire a wide range of people to pressurise governments and business to really change the way they operate.<span style="mso-spacerun: yes;"> </span>This positioning will definitely help change trade unions’ reputation as climate policy blockers.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><i><span lang="EN-US" style="font-family: Verdana;">Blog by Bárbara Mendes-Jorge, Junior Consultant at Brussels-based sustainability communications and PR agency </span></i><span lang="EN-US"><a href="http://sustainabilityconsult.com/"><i><span style="font-family: Verdana;">Sustainability Consult</span></i></a></span></span><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">.</span><o:p></o:p></span></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-34991988219947114672014-06-03T12:05:00.000+02:002014-06-03T12:13:58.227+02:00This Is Big: US To Cut Carbon From Coal Plants. Uptake In Nuclear Likely<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana, sans-serif; font-size: small;">In what it calls a “commonsense plan”, the Environmental Protection Agency (EPA) in the US has proposed legislation to reduce carbon from existing coal-fired power plants. Driven by President Obama, the <a href="http://yosemite.epa.gov/opa/admpress.nsf/bd4379a92ceceeac8525735900400c27/5bb6d20668b9a18485257ceb00490c98!OpenDocument"><span class="s1">Clean Power Plan</span></a>, part of the June 2013 Climate Action Plan, may be the single most significant climate policy proposal to come out of the United States government to date. </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">The legislation aims to cut carbon emissions from the power sector by 30% in 2030, compared to 2005 levels. EPA estimates a resulting 25% cut in particulate pollution, nitrogen oxides and sulfur dioxide (NOx and SOx). So far, so good… and yet, it does seem like the proposal is paving the way for a major uptake in nuclear power. </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Implementation will be done at state level, with each state having a specific target (although they are not expressed as percentages) and the freedom to choose how it meets that goal. The cuts should be achieved through a combination of measures, including changing the energy mix, <span class="s2">energy efficiency and demand-side management</span>. Emissions trading schemes are also allowed. By June 2016, states have to inform EPA on how they plan to meet the targets. </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Nuclear is seen as a “technically viable approach” so for me, the scary version is a major increase in nuclear capacity in the US, rather than promoting renewables and energy efficiency. Old nuclear plants due to be retired might also be kept operational. EPA says there are at least five nuclear plants that might be kept open past planned retirement. </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">In terms of nuclear waste, EPA “recognises that nuclear generation poses unique waste disposal issues”. However, it says “we do not consider that potential disadvantage of nuclear generation relative to fossil fuel-fired generation as outweighing nuclear generation’s other advantages." </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Renewable targets are set but in some cases are lower than the existing level of renewable generation, e.g. in the case of Iowa which has 25% of renewables today and a 2020 target of 15%. Forestry-based biomass-derived fuels get a mention as a way to sequester carbon. CCS makes an appearance and is described as “technically feasible… at costs that are not unreasonable” although EPA says a CCS requirement would be “difficult to implement in the short term”.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">How does the US 30% by 2030 target measure up to other regions? The EU has a 20% by 2020 target, based on 1990 levels and has proposed a 40% reduction by 2030. China today announced that it will cap absolute carbon emissions from 2016, building on a 2009 emissions intensity target of <a href="http://www.theguardian.com/environment/2014/jun/03/china-pledges-limit-carbon-emissions"><span class="s1">40-45% by 2020</span></a>. They have not put a figure on the absolute cap yet.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">CO2 makes up 82% of US greenhouse gas emissions. And America loves coal. So how feasible is a 30% carbon reduction by 2030? In ‘<a href="http://grist.org/climate-energy/the-nine-things-you-need-to-know-about-obamas-new-climate-rules/"><span class="s1">The Nine Things You Need To Know About Obama’s New Climate Rules</span></a>’, environmental news website Grist says the proposed regulation is “good for natural gas” as it only focusses on coal-fired plants. In fact, it could be argued that the legislation is both pro-fracking and pro-nuclear. Grist also says that legal challenges are expected and opponents may just try to “run out the clock, since a Republican could take office in January 2017."</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">The EPA’s proposal shows clear political will from the Obama administration. Recent <a href="http://www.gallup.com/poll/168620/one-four-solidly-skeptical-global-warming.aspx"><span class="s1">research</span></a> by Gallup showed that 39% of Americans are “concerned believers” in global warming. Yet, this number has been fairly stable since 2001 so we cannot really conclude that public opinion is pushing for political change. </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">The Obama administration has been brave in proposing emissions reductions legislation particularly as the number of what Gallup calls “cool skeptics” - those who worry a little or not at all about global warming, who think media reports are exaggerated and who attribute it to “natural changes in the environment" - has doubled from 12% in 2001 to 25% in 2014.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span class="s3">The Clean Power Plan is a meaningful step towards mitigating climate change. Kudos to EPA Administrator Gina McCarthy who is quoted as saying, "</span>We don't have to choose between a healthy economy and a healthy environment.” And yet, it remains to be seen whether this proposal will lead to more fracking, more nuclear and less renewable energy and energy efficiency. As such, I can’t help feeling concerned about what should be a good news story for public health and the environment.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span class="s1"><a href="http://www2.epa.gov/carbon-pollution-standards/how-comment-clean-power-plan-proposed-rule">Consultation</a></span> is open for 120 days and there will be four public hearings in the week of 28 July.</span></div>
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<i><span style="font-family: Verdana, sans-serif; font-size: small;">Blog by Kathryn Sheridan, <a href="http://www.sustainabilityconsult.com/">Sustainability Consult</a> CEO and <a href="http://onepercentfortheplanet.org/">1% for the Planet</a> Ambassador. Kathryn is a former energy and environment reporter</span></i></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com5tag:blogger.com,1999:blog-3369512170654926661.post-60070274460663799232014-06-02T11:42:00.000+02:002014-06-02T14:04:21.915+02:007 Steps To Make Your Presentation More Engaging<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_aUoAi4YSo-XnOFayyvZMRDnrBJVwL21ca3eRvINb6aeDx8Bgmhj7Si5Qe5MNPXB-ucVnUYPjlis6HSieg-V1ZFGDHKBYsql5ouYPaTelOsiXCwdWLOXX9mKJXIMV_d1ED1Lw5ARQIB4/s1600/1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_aUoAi4YSo-XnOFayyvZMRDnrBJVwL21ca3eRvINb6aeDx8Bgmhj7Si5Qe5MNPXB-ucVnUYPjlis6HSieg-V1ZFGDHKBYsql5ouYPaTelOsiXCwdWLOXX9mKJXIMV_d1ED1Lw5ARQIB4/s1600/1.jpg" height="137" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Image by Frits Ahlefeldt-Laurvig - hikingartist.com</span></td></tr>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">A successful presentation demands that people sit up and take notice. Yet, when was the last time you found yourself drifting off during a monotonous slideshow? It’s probably not that long ago. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">It never fails to amaze me how often smart people continue to make the same mistakes and give bad presentations.<span style="mso-spacerun: yes;"> </span>These seven steps will save that big presentation from becoming naptime for the audience.</span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">1/ Learn your presentation<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">A slideshow is not a teleprompt.<span style="mso-spacerun: yes;"> </span>This is the first mistake I see far too many speakers make.<span style="mso-spacerun: yes;"> </span><a href="http://www.fastcompany.com/3022929/5-lessons-from-obamas-debate-trainers-to-lift-your-presentation-skills">Take the time to practice</a> in front of friends or close colleagues that won’t be afraid to advise you after. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">It’s always obvious to everyone in the room if you’re repeating someone else’s words.<span style="mso-spacerun: yes;"> </span>If you are not passionate about the subject, you can’t expect anyone else to be.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">2/ Know your audience<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">This one’s another big pitfall.<span style="mso-spacerun: yes;"> </span>Who are you presenting to and what is their <a href="http://blog.ted.com/2012/10/11/6-tips-on-how-scientists-and-engineers-can-excite-rather-than-bore-an-audience/">knowledge of the subject</a>?<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Doing the homework on your audience is as important as content.<span style="mso-spacerun: yes;"> </span>Engaging the floor is much easier if you know what makes them tick.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">3/ Tell a story<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">It’s human nature to tell stories. Our ancestors have framed information with narrative long before water coolers and office gossip.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Structure your presentation as <a href="http://www.theguardian.com/sustainable-business/blog/telling-positive-stories-sustainability-marketing">a beginning, middle and an end</a>.<span style="mso-spacerun: yes;"> </span>Include characters and obstacles that the audience can relate to.<span style="mso-spacerun: yes;"> </span>Suddenly a dreary conference centre or boardroom becomes much more entertaining.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">4/ Use fewer slides <o:p></o:p></span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEick8q9DLpWdZOjCGor7Ce-DcZ30meCk7DwfeKZlNxVkGm3EkZyzOSWCqk6gnPJIbMpJ4_tRWjB6iDIE4Elr3fZZmNEhsza4kHk4KYyCWit4LTZuFYjlvOQDTaxS0YtQtEiDgEi4SEPDng/s1600/2.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEick8q9DLpWdZOjCGor7Ce-DcZ30meCk7DwfeKZlNxVkGm3EkZyzOSWCqk6gnPJIbMpJ4_tRWjB6iDIE4Elr3fZZmNEhsza4kHk4KYyCWit4LTZuFYjlvOQDTaxS0YtQtEiDgEi4SEPDng/s1600/2.jpg" height="200" width="129" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Photo thanks to ImagineCup - imaginecup.com</span></td></tr>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Summarising a research project is always going to require a different approach to pitching a PR strategy.<span style="mso-spacerun: yes;"> </span>However, presenting technically complex information is no excuse to roll out biblical proportions of text.<span style="mso-spacerun: yes;"> </span>Twenty or more slides plastered with numbers will immediately turn any audience off. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Use the <a href="https://www.ted.com/talks/browse">TED Talk model</a> as inspiration.<span style="mso-spacerun: yes;"> </span>Many of the presenters don’t even use slides but when they do, they covey their message with the bare minimum of visual content.<span style="mso-spacerun: yes;"> </span>If presenting to a smaller group, then a whiteboard or flipchart might be more suitable.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">5/ Paint a picture (with pictures) <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Slides should complement what you are saying, not the other way round.<span style="mso-spacerun: yes;"> </span>By all means include text in simple bullet lists but remember, facts and words are more captivating when you verbalise them.<span style="mso-spacerun: yes;"> </span>Let vivid imagery tell the story that you cannot. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Use eye catching pictures to best convey complex information.<span style="mso-spacerun: yes;"> </span><a href="http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836">Infographics are great for this</a>.<span style="mso-spacerun: yes;"> </span>If you are going to use photos, then make sure they are inspiring. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">6/ Add a little humour<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">You don’t have to become a stand-up comedian… <a href="http://www.theguardian.com/culture/2011/aug/07/dave-gorman-powerpoint-edinburgh-review">but it helps</a>.<span style="mso-spacerun: yes;"> </span>A lighthearted remark or humorous context will relax the audience and make them more receptive.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">7/ Interact with your audience <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Have you noticed how the majority of comedians begin their gigs chatting with the crowd?<span style="mso-spacerun: yes;"> </span>It involves the audience and identifies situations that everybody can relate to.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">I’ve noticed a growing trend for <a href="http://meetings-conventions.com/blogs/guest-stars/post/2014/05/13/engaging-your-audience">audience participation</a> at conferences that gets the audience out of their seats.<span style="mso-spacerun: yes;"> </span>Make your presentation more memorable by revamping the tired Q&A formula and invite feedback throughout.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<i style="mso-bidi-font-style: normal;"><span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Blog by Richard Delahay, Junior Consultant at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/">Sustainability Consult</a>.</span><span style="font-family: Verdana;"><o:p></o:p></span></span></i></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com2tag:blogger.com,1999:blog-3369512170654926661.post-80771814506508601372014-05-28T18:00:00.000+02:002014-05-28T19:08:33.611+02:00Challenges and Opportunities of Communicating Climate Change<!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>9</o:Words> <o:Characters>53</o:Characters> <o:Company>Sustainability Consult</o:Company> <o:Lines>1</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>61</o:CharactersWithSpaces> <o:Version>14.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>JA</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Sustainability Communications Lunch with Tim Nuthall</span></td></tr>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">At this month’s Sustainability Communications Lunch we were joined by </span><span lang="EN-US"><a href="http://www.twitter.com/ECFTim"><span style="font-family: Verdana;">Tim Nuthall</span></a></span><span lang="EN-US" style="font-family: Verdana;">, Media Manager of the Energy Strategy Centre at the </span><span lang="EN-US"><a href="https://europeanclimate.org/"><span style="font-family: Verdana;">European Climate Foundation</span></a></span><span lang="EN-US" style="font-family: Verdana;">.</span></span><br />
<a name='more'></a><span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;"> <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">After giving us a brief walk through of <a href="http://be.linkedin.com/pub/tim-nuthall/48/805/171">his career</a>, Tim outlined the major challenges and opportunities of communicating climate change. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small;">The Challenges<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">1/ Scepticism<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Climate sceptics can be divided into three categories: a) ideological sceptics, who are not interested in addressing themselves to the facts b) the disgruntled, who disagree with one particular issue in the climate debate c) the paid, who have a vested interest in climate change denial.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">2/ Psychological Challenge <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Humans often do not act in accordance with things they know to be true.<span style="mso-spacerun: yes;"> </span>Even people who are convinced about climate change and the threats it poses often do not live their lives as if this were the case. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">3/ Balance of Evidence<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">No matter how overwhelming the support for climate science is the media will always find someone with a contradictory view.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">4/ Political Inertia and General Fatigue<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">The lack of political will to act on climate change has led to a feeling of fatigue and a loss of any sense of urgency among the general public. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">5/ Political Polarisation<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">The climate debate has increasingly become a left vs. right issue, which distracts from the severity of the problem itself. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Tim quoted Upton Sinclair when summarising the challenges: "<b style="mso-bidi-font-weight: normal;">It’s difficult to get a man to understand something when his job depends on not understanding it."</b><span style="mso-spacerun: yes;"> </span>However, as Tim reassured us, it isn’t all doom and gloom.<span style="mso-spacerun: yes;"> </span>He also highlighted several exciting opportunities that climate change communications present. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small;">The Opportunities<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">1/ Stubbornness of the Evidence<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Sadly, in terms of scientific data nothing is going in the right direction.<span style="mso-spacerun: yes;"> </span>Climate change communicators can harness this to effectively get their message across. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">2/ Storytelling<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Although room for improvement remains, those working in climate change communications are getting increasingly better at storytelling. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">3/ New Narratives<o:p></o:p></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Tim’s favourite example of effective climate change communications is </span><span lang="EN-US"><a href="http://math.350.org/"><span style="font-family: Verdana;">Bill McKibben’s ‘Do the Math’ roadshow</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> </span>Modelled on techniques used during the apartheid struggle in South Africa, the campaign encourages people to <a href="http://sustainabilityconsult.blogspot.be/2013/12/investing-and-divesting-fossil-fuels.html">divest from fossil fuels</a>.<span style="mso-spacerun: yes;"> </span>The recent decision of </span><span lang="EN-US"><span style="font-family: Verdana;"><a href="http://news.stanford.edu/news/2014/may/divest-coal-trustees-050714.html">Stanford University to divest from coal companies</a></span></span><span lang="EN-US" style="font-family: Verdana;"> shows how effective innovative new approaches like this can be. <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">4/ The Internet<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">How we share information and campaign has been transformed, bringing lots of opportunities for effective climate communications. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">5/ Public Concern and Interest<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Public involvement about climate change is growing.<span style="mso-spacerun: yes;"> </span>When the online campaigning platform <a href="http://www.avaaz.org/en/">Avaaz</a> poll their members on what global issue means the most to them climate change consistently tops the list. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">6/ The Pope<o:p></o:p></span></div>
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<span style="font-size: small;"><span lang="EN-US"><a href="http://www.thinkprogress.org/climate/2014/05/21/3440075/pope-francis-if-we-destroy-creation-creation-will-destroy-us"><span style="font-family: Verdana;">The Pope’s recent statements</span></a></span><span lang="EN-US" style="font-family: Verdana;"> about the need to protect God’s creation represent what is hopefully a broader trend of religious leaders getting involved in the climate movement. <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">7/ Black Swans <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Black Swans are those unexpected events that put the climate agenda firmly in the public domain.<span style="mso-spacerun: yes;"> </span>Prime examples include Fukishima and Hurricane Sandy. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">Sustainability Consult is very grateful to Tim for participating and sharing these valuable insights.<span style="mso-spacerun: yes;"> </span>We are already looking forward to our next Sustainability Communications Lunch on 23 June!<span style="mso-no-proof: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-71257689978415895012014-05-23T16:29:00.000+02:002014-05-23T16:46:26.955+02:00 Green Drinks Brussels Celebrates Its One Year Anniversary<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: xx-small;">Naomi, Bárbara and
Richard at Green Drinks Brussels</span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Last week, Sustainability Consult celebrated the one year anniversary of <a href="http://www.greendrinks.org/--/Brussels">Green Drinks Brussels</a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> <a href="http://www.greendrinks.org/">Green Drinks</a></span></span><span lang="EN-US" style="font-family: Verdana;"> is a non-profit international organisation promoting informal drinks for people who work on or are interested in the environment.<span style="mso-spacerun: yes;"> </span>In May 2013, Sustainability Consult took the initiative to organise <a href="http://sustainabilityconsult.blogspot.be/2013/05/fifty-people-and-dog-at-first-green.html">the first Green Drinks Brussels</a></span><span lang="EN-US" style="font-family: Verdana;"> which saw a successful turnout of fifty people (and a dog)!<span style="mso-spacerun: yes;"> </span></span></span><br />
<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;"><span style="mso-spacerun: yes;"></span></span></span><br />
<a name='more'></a></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">As a newcomer to Brussels and Sustainability Consult, it was my first ever Green Drinks.<span style="mso-spacerun: yes;"> </span>Attending the Brussels edition for the first time on its one year anniversary and as part of the host organisation’s Team was a real honour.</span></span></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Needless to say, I had an excellent time.<span style="mso-spacerun: yes;"> </span>The best thing about the evening was the diversity of people who came.<span style="mso-spacerun: yes;"> </span>I met people from all stages of their careers: those like myself who have just started work in the environmental field to seasoned veterans of the sustainability scene.<span style="mso-spacerun: yes;"> </span>We welcomed guests from environmental NGOs, trade associations, think tanks, EU institutions, companies and political parties. <o:p></o:p></span></span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Speaking to people from such a range of backgrounds was fantastic, especially as it is clear everyone is united in their passion for sustainability.<span style="mso-spacerun: yes;"> </span>What’s more, it was clear that attendees felt comfortable and at ease immediately. After an hour it was difficult to tell who was enjoying their first Green Drinks Brussels and who had attended every one since the first! <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Sustainability Consult is very proud to have introduced Green Drinks to Brussels.<span style="mso-spacerun: yes;"> </span>The Team are very excited about continuing to host the event and hope it continues to grow in the coming years.<span style="mso-spacerun: yes;"> </span>A big thank you to all who have joined us over the last twelve months and helped make Green Drinks Brussels such a special event.<span style="mso-spacerun: yes;"> </span>For those who are yet to make it, we look forward to welcoming you soon. <o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">To keep up to date with future events you can join the <a href="https://www.facebook.com/groups/greendrinksbxl/">Facebook Group</a></span><span lang="EN-US" style="font-family: Verdana;">, follow Green Drinks Brussels on <a href="https://twitter.com/GreenDrinksBXL">Twitter</a></span><span lang="EN-US" style="font-family: Verdana;">, or ask to be added to the <a href="mailto:greendrinks@sustainabilityconsult.com">mailing list.</a> </span></span></div>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;"><br /></span></span>
<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">See you next month!</span></span></div>
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<span style="font-size: small;"><i><span lang="EN-US" style="background: white; color: #333333; font-family: Verdana; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Blog by Naomi Alexander, Personal Assistant and Community Manager at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/">Sustainability Consult</a>.<span class="apple-converted-space"> </span></span></i></span></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-10775134137131660172014-05-19T16:04:00.000+02:002014-06-30T16:57:53.023+02:00 Five More Cafés To Work From In Brussels<div class="MsoNormal" style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3boAgGjaknNp_u3c1HvrigrUzUECmz1KRC3WhDEQjamk7x0d2fCtIpz8W4AMoArbeSbpJkHHPlLcGuBZZ3Pvta7_rFXvhyphenhyphenAecxL_awx1GWMgCPRRbr63n3WoZy_PUXZ75wvGxyKoJaCE/s1600/parlorcoffee.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3boAgGjaknNp_u3c1HvrigrUzUECmz1KRC3WhDEQjamk7x0d2fCtIpz8W4AMoArbeSbpJkHHPlLcGuBZZ3Pvta7_rFXvhyphenhyphenAecxL_awx1GWMgCPRRbr63n3WoZy_PUXZ75wvGxyKoJaCE/s1600/parlorcoffee.jpg" height="200" width="189" /></a><span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Last year, we wrote about </span><span lang="EN-US"><a href="http://sustainabilityconsult.blogspot.be/2013/03/five-cafes-to-work-from-in-brussels.html"><span style="font-family: Verdana;">Five Cafés To Work From in Brussels</span></a></span><span lang="EN-US" style="font-family: Verdana;">.<span style="mso-spacerun: yes;"> </span>It seems to have struck a chord with those looking for a decent cup, comfy seats and – crucially – a good internet connection. <span style="mso-spacerun: yes;"> </span>It has become our most popular blog post.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana, sans-serif;">So here are five more cafés that we like to work from in Brussels when we get the opportunity.</span><o:p></o:p></span><br />
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">1/ </span><span lang="EN-US"><a href="https://www.facebook.com/parlorcoffee203"><span style="font-family: Verdana;">Parlor Coffee</span></a></span><span lang="EN-US" style="font-family: Verdana;"> is the new office favourite.<span style="mso-spacerun: yes;"> </span>Conveniently located ten minutes from SC towers on foot, it offers a high quality of coffee and food, as well as a cosy atmosphere.<span style="mso-spacerun: yes;"> </span>If you go from Friday to Sunday, try out their amazing brunch options.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">2/ Ranked third on TripAdvisor’s best Brussels restaurants, </span><span lang="EN-US"><a href="http://www.aksumcoffeehouse.com/main.html"><span style="font-family: Verdana;">Aksum Coffee House</span></a></span><span lang="EN-US" style="font-family: Verdana;"> is an institution.<span style="mso-spacerun: yes;"> </span>It may be small, but with a selection of drinks and cakes from across Africa, including a delicious passion fruit dacquoise (touted by some as the </span><span lang="EN-US"><a href="http://meatballandsaltedcod.wordpress.com/2013/10/04/ethiopian-coffee-and-my-favourite-cake-in-brussels/"><span style="font-family: Verdana;">best cake in Brussels</span></a></span><span lang="EN-US" style="font-family: Verdana;">), you might find it difficult to leave.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">3/ I am writing this blog post from </span><span lang="EN-US"><a href="https://www.facebook.com/JatCafe"><span style="font-family: Verdana;">Jat’ café</span></a></span><span lang="EN-US" style="font-family: Verdana;">, another fairly new addition to the burgeoning Brussels coffee scene. <span style="mso-spacerun: yes;"> </span>Spacious, with many plugs for your electronic devices, it’s a perfect location for working downtown.<span style="mso-spacerun: yes;"> </span>They also provide free small cakes with your coffee – another reason to visit.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">4/ </span><span lang="EN-US"><a href="http://www.cafemdp.com/"><span style="font-family: Verdana;">Maison du Peuple</span></a></span><span lang="EN-US" style="font-family: Verdana;"> is really a café-bar and a very nice place to work from in Saint-Gilles.<span style="mso-spacerun: yes;"> </span>Many people are still hunched over their laptops until late in the evening. <span style="mso-spacerun: yes;"> </span>You can usually get a seat at any time of day and the food and drink choice is plentiful.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">5/ A new branch of </span><span lang="EN-US"><a href="http://www.orcoffee.be/index.php"><span style="font-family: Verdana;">OR Espresso Bar</span></a></span><span lang="EN-US" style="font-family: Verdana;"> has recently opened on Place Jourdan.<span style="mso-spacerun: yes;"> </span>Larger than its city centre counterpart, this café offers an open space to work in, conveniently located near the European district and also has some plugs for electronic devices.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><i><span lang="EN-US" style="font-family: Verdana;">Blog by Bárbara Mendes-Jorge, Junior Consultant at Brussels-based sustainability communications and PR agency </span></i><span lang="EN-US"><a href="http://sustainabilityconsult.com/"><i><span style="font-family: Verdana;">Sustainability Consult</span></i></a></span><span lang="EN-US" style="font-family: Verdana;">.<o:p></o:p></span></span></div>
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Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-13469618332306601452014-05-12T11:14:00.000+02:002014-05-12T11:14:37.050+02:00Five Top Bioeconomy Tweeters<div class="MsoNormal" style="text-align: justify;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9-5PUVKUGCIGI7cevlZUPbMIXKeHlTsJTrd0f2f3z2__-yA-MpQkAc4sKV_eLTLdssR0Y3DYcv7Qs566Whvw9C0CHw4BcoSPUCZzqIHsaYTv3q1f-TUWTS77jgFE9w2jLUAOUNM8AuAA/s1600/1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9-5PUVKUGCIGI7cevlZUPbMIXKeHlTsJTrd0f2f3z2__-yA-MpQkAc4sKV_eLTLdssR0Y3DYcv7Qs566Whvw9C0CHw4BcoSPUCZzqIHsaYTv3q1f-TUWTS77jgFE9w2jLUAOUNM8AuAA/s1600/1.jpg" height="200" width="136" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Source: Wikipedia</span></td></tr>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana, sans-serif;">At Sustainability Consult, we are proud to have a number of clients in the bioeconomy space, who are helping decarbonise our economy through innovative fossil-free products. We’ll be exhibiting </span><span lang="EN-US" style="font-family: Verdana, sans-serif;"><a href="http://sustainabilityconsult.com/newsdetail.asp?idpage=74">once again</a></span><span lang="EN-US" style="font-family: Verdana, sans-serif;"> at the </span><span lang="EN-US" style="font-family: Verdana, sans-serif;"><a href="http://www.bio.org/events/conferences/2014-bio-world-congress-sponsors">World Congress on Industrial Biotechnology</a></span><span lang="EN-US" style="font-family: Verdana, sans-serif;"> from 12-15 May in Philadelphia, the world’s largest industrial biotechnology event.</span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">The wider public is still not aware of the advantages of bio-based products.<span style="mso-spacerun: yes;"> </span>Yet to create a market, consumers need to call on brands to increase the bio-based percentage of their products.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span lang="EN-US">Investing in materials made responsibly from biomass and other renewable, bio-based materials is a crucial step towards reducing society’s dependence on petro-based products.<span style="mso-spacerun: yes;"> </span>The European Commission added its voice to the debate when it recently released a </span><span lang="EN-US"><a href="http://www.youtube.com/watch?v=2xvXkOMRTs4">short, animated video</a></span><span lang="EN-US"> on the basics of the bioeconomy. <o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">To get you started, here are a few Twitter accounts you should definitely be following for the latest from the bioeconomy.<o:p></o:p></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span lang="EN-US">1/ Doris de Guzman, Writer at Tecnon OrbiChem and Blogger at Green Chemicals (</span><span lang="EN-US"><a href="https://twitter.com/DGreenblogger">@DGreenblogger</a></span><span lang="EN-US">)<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Former ICIS green chemistry correspondent, Doris is a prolific tweeter, updating her followers with everything going on in the bioeconomy world – news, events, reports and much more.<o:p></o:p></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span lang="EN-US">2/ Joost Dubois, Director Branding, Bio-based Products & Services, Royal DSM (</span><span lang="EN-US"><a href="https://twitter.com/joostdubois">@joostdubois</a></span><span lang="EN-US">)<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">In charge of global communications and branding of bio-based products (or as he puts it, Biotech Story Teller & Chief Promises Officer!) DSM’s Joost is one of the leading voices in the space.<span style="mso-spacerun: yes;"> </span>He plays nicely with others with lots of interaction on hot topics, particularly on EU-US regulation of biofuels.<o:p></o:p></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span lang="EN-US">3/ Adrian Higson, Executive at NNFCC (</span><span lang="EN-US"><a href="https://twitter.com/biobasedchem">@biobasedchem</a></span><span lang="EN-US">)<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">NNFCC are bioeconomy consultants based in the UK and Adrian’s Twitter account keeps his followers up-to-date on what’s happening in Britain and beyond – as well as the many bioeconomy events he attends.<o:p></o:p></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span lang="EN-US">4/ Marcel Lubben, President of Reverdia (</span><span lang="EN-US"><a href="http://twitter.com/marcellubben">@marcellubben</a></span><span lang="EN-US">)<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Formerly DSM’s main man on bio, Marcel Lubben now heads up bio-based joint venture Reverdia and shares updates on the bioeconomy and follows company developments in the space.<o:p></o:p></span></span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;"><span lang="EN-US">5/ Me! Kathryn Sheridan, CEO of Sustainability Consult (</span><span lang="EN-US"><a href="https://twitter.com/kathrynsheridan">@kathrynsheridan</a></span><span lang="EN-US">)<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Oh the arrogance of it all… I nominate myself as ‘Bioeconomy Twitterati’.<span style="mso-spacerun: yes;"> </span>As CEO of Sustainability Consult, I tweet on a range of sustainability issues but none more so than the contribution the bioeconomy can make.<span style="mso-spacerun: yes;"> </span>I’m very engaged in the bio-based sector and try to keep my followers up to date.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<i style="mso-bidi-font-style: normal;"><span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: small;">Blog by Kathryn Sheridan, CEO at Brussels-based sustainability communications and PR agency <span class="MsoHyperlink">Sustainability Consult</span>. We specialise in the bioeconomy, renewable energy and EU policy and support companies across the bio-based sectors – in chemicals, plastics and energy.</span><span style="font-family: Verdana;"><o:p></o:p></span></span></i></div>
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Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-56070769501621650122014-05-08T15:40:00.000+02:002014-05-08T15:42:52.811+02:00Five Twitter Don’ts <span style="font-family: Verdana, sans-serif; font-size: small;">Following on from my <a href="http://www.prdaily.com/Main/Articles/5_tips_for_livetweeting_15969.aspx" target="_blank">Five Tips For Live-Tweeting blog</a>, I wanted to share some things I don’t like to see organisations doing on Twitter.<br />
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<span style="font-family: Verdana, sans-serif; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-7D5aK-J9GM1miNre3keIEmvhZ1QffBcvF-6dQfUudel9w1D4nu8v98ZTa57LCbSDF3AjKAYsB3KlIS-LXecZ4JsXHNjdApt6e2TdF5EFDr5v5k7flNVb7cX0tVYAUP_l079rHcGiby8/s1600/phone.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-7D5aK-J9GM1miNre3keIEmvhZ1QffBcvF-6dQfUudel9w1D4nu8v98ZTa57LCbSDF3AjKAYsB3KlIS-LXecZ4JsXHNjdApt6e2TdF5EFDr5v5k7flNVb7cX0tVYAUP_l079rHcGiby8/s1600/phone.png" height="200" width="178" /></a></span></div>
<span style="font-family: Verdana, sans-serif; font-size: small;">Not all of my tips will guarantee a successful Twitter account – in fact, many of the world’s most popular accounts are frequently guilty of these transgressions. Nevertheless, you’re definitely not Miley Cyrus, so take a glance at my Twitter etiquette don’ts!<br />
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<span style="font-family: Verdana, sans-serif; font-size: small;">1/ Misusing Hashtags</span></h3>
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Does that word or phrase really need a # sign before it? No? Then don’t use it! It will just make your tweet less readable. People often use hashtags because they think it will make their tweet more searchable, given that the initial purpose of hashtags was to group tweets about similar topics. However, when you search for terms on Twitter, they will come up in the results, even if they are not ‘hashtagged’.<br />
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If you must include a hashtag in your tweet, think about the wider context. For example, if tweeting about air pollution, putting #EU2030 in your tweet – the hashtag related to the EU’s policy framework for climate and energy policies – means your tweet could reach a different, more varied audience.</span><br />
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2/ Not Interacting – Or Only RTing</span></h3>
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An account that only retweets with no interaction misses the point of the medium. To get the most out of Twitter, you should engage with other users to have conversations and gain new insights – which will likely earn you new followers.<br />
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If you only retweet what other people are saying, your voice and personal knowledge will not come across. Make sure that most of your tweet content is composed by you.</span><br />
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3/ Not Crediting Sources</span></h3>
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Tag your sources where appropriate. It’s only polite to alert your followers to where you got that report from – and it will show that you’re engaged and aware of the rest of the Twitterverse.</span><br />
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4/ Tweeting Aimlessly</span></h3>
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As an organisation, the best thing to do before setting up a Twitter account is to create some basic guidelines – what topics to tweet (and not tweet) about, how often and where to get content from. To get more followers it should be clear WHAT you’re tweeting about (and what not) – people generally do not like to follow haphazard Tweeters.<br />
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Twitter posting should also be structured – you shouldn’t tweet ten times in a day and then do nothing for a week. Your followers will not appreciate being bombarded.</span><br />
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5/ Not Sounding Like A Human</span></h3>
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Don’t be a robot! 140 characters is limiting, but try and put a human voice in your tweets. Be irreverent and let your sense of humour shine through.<br />
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Blog by Bárbara Mendes-Jorge, Junior Consultant at Brussels-based sustainability communications and PR agency <a href="http://sustainabilityconsult.com/" target="_blank">Sustainability Consult</a>.</i><br />
</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-57187518309502120532014-04-30T15:59:00.001+02:002014-04-30T15:59:57.222+02:00Subsidies to the Power Sector: Europe’s Best Kept Secret?<span style="font-family: Verdana, sans-serif; font-size: small;">Sustainability Consult’s CEO, Kathryn Sheridan, moderated a heated debate at <a href="http://www.ewea.org/" target="_blank">EWEA</a> yesterday. The event ‘<a href="http://www.ewea.org/events/detail/subsidies-to-the-power-sector/" target="_blank">Subsidies to the power sector: Europe’s best kept secret?</a>’ brought together speakers from the renewable and fossil fuel sectors with economists from the European Commission and OECD. <a href="http://www.dw.de/fossil-fuel-subsidies-outstrip-renewables-funding-by-billions/a-17465775" target="_blank">Fossil fuel subsidies</a> is a pressing issue since the G20 made a pledge to phase out market distorting subsidies. We supported the <a href="http://sustainabilityconsult.com/more.asp?idservice=276" target="_blank">Global Subsidies Initiative</a> on this issue some years ago.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8PhJoPC8W26w61QBnbU4z-TiNzXBaUloUWndseLwm75FzvI1lOvaEi67jUFojSzG1WP6jE-XsBwJD4ywX4V6TxHJmNyU44g2Ze1i-jFpV_We4t1qLhNGGk7jiJ4rSaIBWvnivWhIuARw/s1600/IMG_9535.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8PhJoPC8W26w61QBnbU4z-TiNzXBaUloUWndseLwm75FzvI1lOvaEi67jUFojSzG1WP6jE-XsBwJD4ywX4V6TxHJmNyU44g2Ze1i-jFpV_We4t1qLhNGGk7jiJ4rSaIBWvnivWhIuARw/s1600/IMG_9535.JPG" height="184" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="text-align: start;">Kathryn moderated </span><span style="text-align: start;">speakers from the renewable and fossil fuel sectors</span></span></td></tr>
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<span style="font-family: Verdana, sans-serif; font-size: small;"> <a name='more'></a>Where Does This Leave EU Power Subsidies?</span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"> Kathryn kicked off the discussion by challenging the speakers for their definition of a subsidy. Not surprisingly, they did not all agree with the European Commission’s definition. Even Tom Howes from the Commission’s DG Energy took a broader view than the official EU definition while Thomas Becker, CEO of EWEA, said, “A subsidy is an act of political will”. <br />
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Beate Raabe, Secretary-General of Eurogas, claimed that the more important issue was the effect a subsidy has. She said that the market did not need subsidies at all and proposed a technology-neutral approach with an emissions cap. </span><br />
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<span style="font-family: Verdana, sans-serif; font-size: small;"> Is a Level-playing Field Possible?</span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"> The fear is that subsidies are distorting the market. Brian Ricketts from EURACOAL felt that the EU should be promoting a market-based approach not moving towards a planned economy. He said that a separate market has been created to support renewable energies.<br />
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Tom Howes commented that subsidies for renewables are the most transparent today, that's why they attract the most attention. </span><br />
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<span style="font-family: Verdana, sans-serif; font-size: small;"> More Data is Needed</span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"> Ronald Steenblik, <a href="http://www.oecd.org/about/" target="_blank">senior trade policy analyst for OECD</a>, felt that the internet is a great driver for transparency. NGOs now have the capacity to hold governments to account, he said. A long-awaited study by the European Commission is collating much-needed data on direct and indirect subsidies. This data will go a long way towards building a factual base to address the issue. <br />
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While this debate was a great opportunity to raise awareness, it is clear that much still needs to be done to define subsidies for energy. More transparency is needed. </span><br />
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</span> <span style="font-family: Verdana, sans-serif; font-size: small;">A video of the EWEA debate is available on <a href="https://www.youtube.com/watch?v=-UdjORupysw" target="_blank">YouTube</a>.<br />
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<i> Blog by Richard Delahay, Communications Assistant at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/" target="_blank">Sustainability Consult</a>.</i><br />
</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-33031112773094698682014-03-25T11:45:00.000+01:002014-03-25T11:46:52.847+01:00Politics 2.0: How The European Greens Are Embracing A ‘Common Campaign’<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibHf9YKJQwv-9wZztwZ_6XpMYojKQ3TBd-zI2k0MaDOSMzKYVHRQfiW5AdsuHrs0UYllbJ4ZKPW0FjfBiSC3CYP2bjuX_Rz8dCRzWQLeZClcsuZY3lM5hQeI8IAneZWVlziwn5Sg-AqAs/s1600/IMG_9291.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibHf9YKJQwv-9wZztwZ_6XpMYojKQ3TBd-zI2k0MaDOSMzKYVHRQfiW5AdsuHrs0UYllbJ4ZKPW0FjfBiSC3CYP2bjuX_Rz8dCRzWQLeZClcsuZY3lM5hQeI8IAneZWVlziwn5Sg-AqAs/s1600/IMG_9291.JPG" height="131" style="cursor: move;" width="200" /></a><span style="font-family: Verdana, sans-serif; font-size: small;">We were pleased to have the <a href="http://campaign.europeangreens.eu/" target="_blank">European Green Party’s </a>Campaign Manager, <a href="http://europeangreens.eu/sites/europeangreens.eu/files/imce/Introduction_Johannes_Party_Leaders.pdf" target="_blank">Johannes Hillje</a>, speak at this month’s Sustainability Communications Lunch. Johannes shared with us the party’s strategy for the <a href="http://www.elections2014.eu/en" target="_blank">upcoming European</a> and national election campaigns.<br />
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<span style="font-family: Verdana, sans-serif; font-size: small;">What Is The ‘Common Campaign’?</span></h3>
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Johannes and his colleagues have developed a toolbox for their <a href="http://europeangreens.eu/content/green-parties" target="_blank">national member parties</a>. This easy to use toolbox offers templates and assets, which can easily be adapted to national campaigns. <br />
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The guidelines aren’t just visual either. Tonality is also addressed as purely positive phrasing on campaign posters could disengage voters in countries worst hit by the economic crisis. Therefore, the campaign messaging has adapted to include messaging that would motivate citizens to action. <br />
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The European Greens have published tools for activists to encourage greater engagement. A <a href="https://www.facebook.com/EuropeanGreens/app_343654152440192" target="_blank">Facebook app</a> allows supporters to create and share their own ‘campaign posters’. This <a href="http://en.wikipedia.org/wiki/Open-source_political_campaign" target="_blank">open-source political campaign</a> model mirrors the Green Primary campaign in which any EU citizen could vote online to nominate the Greens’ lead candidates.<br />
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The campaign team also embraces memes in their marketing, which makes the Greens one of the more forward-thinking European political parties in their social media campaigns. <br />
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There are risks, however. Key messages could get lost through the viral approach because media control is lost up to a certain point. However, this is offset by having engaged citizens and activists spreading the Greens’ messages on social media. <br />
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There is a risk of <a href="http://journalistsresource.org/studies/politics/ads-public-opinion/counterframing-effects-political-messages-competition-uncertainty" target="_blank">mixed messaging</a> from the <a href="http://www.pcmag.com/encyclopedia/term/56171/user-generated-content" target="_blank">user-generated material</a> as it is not clearly labeled as such. However, the Greens think it is worth the risk to engage European citizens in the voting process. </span><br />
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What Next For An Open-Source Campaign Model?</span></h3>
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This flexible approach to communications could easily be adapted for trade associations, NGOs and umbrella organisations, allowing for consistent visuals with widespread brand recognition across a range of markets. The Greens’ campaign is also predominantly online, which makes budget stretch further and is infinitely ‘shareable’. <br />
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As the Greens are engaging in the 2014 European election not just on traditional environment and energy issues but by taking a strong stand on democracy, youth, digital rights and equality, their inclusive approach looks set to resonate with a wide range of disenchanted voters.<br />
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Blog by Richard Delahay, Communications Assistant at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/" target="_blank">Sustainability Consult</a>.</i><br />
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Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com1tag:blogger.com,1999:blog-3369512170654926661.post-13422774552206987302014-03-19T10:03:00.001+01:002014-03-19T10:03:19.268+01:00Innovation and Energy: Big Questions Facing The EU 2030 Package<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
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<span lang="EN-US"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">The panel at </span></span><span style="font-family: Verdana, sans-serif; font-size: xx-small;">‘Putting Innovation </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">Earlier this week, I attended a conference hosted by <a href="http://www.energypost.eu/" target="_blank">Energy Post</a>. The event ‘Putting Innovation At The Heart Of 2030’, moderated by energy journalist <a href="https://twitter.com/SonjavanRenssen" target="_blank">Sonja van Renssen</a>, brought together guest speakers for a timely debate on the <a href="http://ec.europa.eu/clima/policies/2030/index_en.htm" target="_blank">European 2030 Climate and Energy</a> proposals.</span><br />
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“1% GDP can be saved thanks to innovation, in energy, in the UK by 2050”, said David Clarke, CEO of <a href="http://www.eti.co.uk/" target="_blank">Energy Technologies Institute</a>. Gadgets need to be cost-effective to survive and investor confidence is needed for bioenergy and <a href="http://en.wikipedia.org/wiki/Carbon_capture_and_storage" target="_blank">CCS</a>. On biomass and capital-intensive energy, he said “The challenge is the business model”. </span><br />
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How can Europe synergise innovation for sustainability?</span></h3>
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Marco Landolfi, Energy, Telecom, Transport Coordinator at the Permanent Representation of Italy to the EU, claimed that Italy’s investment in <a href="http://www.ft.com/intl/cms/s/0/e580a1cc-4227-11e3-bb85-00144feabdc0.html#axzz2wOeT8n1c" target="_blank">advanced biofuels</a> and transport is one of the most ambitious. Yet, this is not happening on a European scale, he claimed. <br />
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There are signs that this disconnect is also happening on a national scale between universities and business. As a member of the audience pointed out, research often begins within academia.</span><br />
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So how do we scale up innovation?</span></h3>
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Clarke stressed that innovation needs to address security, affordability and <a href="http://www.greenbiz.com/blog/2013/10/27/how-sustainability-leadership-drives-innovation" target="_blank">sustainability</a>. <a href="http://ec.europa.eu/programmes/horizon2020/" target="_blank">Horizon 2020</a> is Europe’s new flagship strategy for funding innovation. The hope is that green start-ups can drive science, research and help tackle societal challenges. However, the panelists agreed that innovation must be broader. Dick Benschop from Shell Netherlands said that smart grids are key. <br />
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A gap exists in how energy storage and the <a href="http://ec.europa.eu/research/bioeconomy/" target="_blank">biobased economy</a> can play a part in EU 2030. </span><br />
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Can the EU Emissions Trading Standard fund start-ups? </span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"><a href="http://ec.europa.eu/dgs/energy/biography/index_en.htm" target="_blank">Dominique Ristori</a>, Director-General for Energy at the European Commission, believes that <a href="http://en.wikipedia.org/wiki/European_Union_Emission_Trading_Scheme" target="_blank">ETS</a> and <a href="http://www.ner300.com/" target="_blank">NER300</a> can fund <a href="http://techcrunch.com/startups/" target="_blank">SMEs</a>. This could encourage stronger cooperation between governments, business and researchers. <br />
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However, <a href="http://www.ies.be/user/198" target="_blank">Tomas Wyns</a>, Researcher at the Institute for European Studies, believes a much broader consensus is needed between NGOs and business. He put it simply enough by saying, “The window of opportunity for innovative technologies is 10 to 15 years. We need a big vision.”<br />
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Blog by <a href="mailto:rd@sustainabilityconsult.com" target="_blank">Richard Delahay</a>, Communications Assistant at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/" target="_blank">Sustainability Consult</a>.<br />
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Sustainability Consult has expertise in renewables, the biobased economy and EU policy. Please <a href="http://www.sustainabilityconsult.com/contact.asp" target="_blank">get in touch</a> to discuss opportunities for partnership and dissemination of Horizon 2020. </i></span><br /><span style="font-family: Verdana, sans-serif; font-size: small;">
</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-90891038075509165892014-03-08T10:00:00.000+01:002014-03-08T10:00:00.027+01:00Inspiring Change: Why Women Can Thrive In The New Economy<div class="separator" style="clear: both; text-align: center;">
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Kathryn Sheridan is CEO of Sustainability Consult</span></td></tr>
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<span style="font-family: Verdana, sans-serif; font-size: small;">As a female CEO, it seemed natural for me to blog on International Women’s Day. But when I sat down to write the post, I hit a wall. I simply don’t define myself as a “woman entrepreneur”. I’m just an entrepreneur who happens to be a woman. I was lucky enough to be born in a democracy and raised to believe that I could do whatever I set my mind to, as long as I worked hard. Thanks Mum!<br />
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We often receive positive feedback that our Team is mainly women. Partners are happy to put us on bids for public funding as we bring some “gender balance”. And the media still makes a fuss when a woman is appointed CEO, like last month when Patagonia named <a href="http://www.patagonia.com/pdf/en_US/Rose_Marcario_press_release_Jan_2014.pdf">Rose Marcario as President and CEO</a>. When sales people cold-call our office, they automatically assume that the boss is a man. So it is still not 'business as usual' to have a woman at the head of a company.<br />
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We provide consultancy services to the traditionally male-dominated chemicals, plastics and energy industries. But I’m not treated any differently because I’m a woman. At industry conferences like World Bio Markets where I was moderating this week, we are seeing increasingly more young women coming through.<br />
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Surviving in today’s business world (and still being able to sleep at night) takes ethics, responsibility and kindness. Women don’t have a monopoly on these characteristics but they are well-placed to thrive in the new economy. What remaining discrimination is left - whether on the grounds of gender, sexuality or disability - will hopefully be left by the wayside as we build a more responsible, ethical economy.<br />
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I don’t believe you have to act like a man to succeed in business. I am a strong woman, outspoken and imposing at times, warm and fuzzy at others. I work really hard and more than anything, I own my vision and my passion for sustainability. I’m grateful to those who fight for women’s rights, especially in developing countries, just as we campaign on environmental issues. <br />
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Happy <a href="http://www.internationalwomensday.com/theme.asp#.UxoAyOddWTw">International Women’s Day</a> to all our friends - men and women alike.</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-24585594486615324812014-02-27T11:22:00.000+01:002014-03-03T15:05:43.844+01:00CSR Experts: Should We Get Rid of CSR?<div class="MsoNormal" style="text-align: justify;">
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">With some trepidation, last week I went to </span><span lang="EN-US"><a href="http://www.solvay.edu/" target="_blank"><span style="font-family: Verdana;">Solvay Brussels School of Economics & Management</span></a></span><span lang="EN-US" style="font-family: Verdana;"> to attend the provocatively-titled ‘</span><span lang="EN-US"><a href="http://solvay.edu/sites/upload/files/Programme_CSR_seminar.pdf" target="_blank"><span style="font-family: Verdana;">Should We Get Rid of CSR?’</span></a></span><span lang="EN-US" style="font-family: Verdana;"> event, wondering whether it would make me reassess my entire career.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Part of the </span><span lang="EN-US"><a href="http://www.solvay.edu/philippe-de-woot-award" target="_blank"><span style="font-family: Verdana;">Phillippe de Woot award</span></a></span><span lang="EN-US" style="font-family: Verdana;"> which is given to outstanding Corporate Social Responsibility (CSR) Master’s theses, the event saw academia and business come together to passionately debate what CSR is – and whether it actually does more harm than good to businesses and society at large.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Two professors from </span><span lang="EN-US"><a href="https://www.cass.city.ac.uk/" target="_blank"><span style="font-family: Verdana;">Cass Business School</span></a></span><span lang="EN-US" style="font-family: Verdana;"> spoke about the perils of seeing CSR as a panacea which will fix political problems and advance the business agenda whilst simultaneously “saving the planet”.<span style="mso-spacerun: yes;"> </span>Jean-Pascal Gon</span><span lang="EN-US" style="font-family: Verdana, sans-serif;">d, </span><span style="font-family: Verdana, sans-serif;"><span style="background-color: white; color: #333333; line-height: 18px; text-align: start;">Professor of Corporate Social Responsibility at Cass,</span> warned that these unreasonable expectations will be betrayed in practice as they ignore the wider societal context outside of organisations – as well as the underlying rules of a capitalist s</span><span style="font-family: Verdana;">ociety.</span><span style="font-family: Verdana;"> </span><span style="font-family: Verdana;">A more realistic way of seeing CSR is as an “essentially contested concept” with contradictions which must be embraced for it to be a transformative force, he said.</span></span></div>
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<span style="font-size: small;"><span lang="EN-US"><span style="font-family: Verdana;">Outspoken Bobby Baner</span><span style="font-family: Verdana, sans-serif;">jee, </span></span><span style="background-color: white; color: #333333; line-height: 18px; text-align: start;"><span style="font-family: Verdana, sans-serif;">Professor of Management at Cass,</span></span><span style="font-family: Verdana;"> argued that the organisation in its current form is an inappropriate agent for social change and CSR has become an ideological tool used to legitimise bad business behaviour.</span><span style="font-family: Verdana;"> </span><span style="font-family: Verdana;">“Greenwashing” is not the issue, he argued, as consumers can see straight through it.</span><span style="font-family: Verdana;"> </span><span style="font-family: Verdana;">The problem is when CSR is used with the complicity of the state as a weapon, to extract, exclude and expulse the most vulnerable communities and resources, he said.</span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">A more optimistic presentation followed, with Laszlo Zsolnai of </span><span lang="EN-US"><a href="http://portal.uni-corvinus.hu/?id=44509" target="_blank"><span style="font-family: Verdana;">Corvinus University</span></a></span><span lang="EN-US" style="font-family: Verdana;"> speaking on how an opportunistic use of ethics is counterproductive – but when businesses collaborate to create mutually-beneficial “virtuous circles”, everyone wins.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">The afternoon session saw Bruno Roche from </span><span lang="EN-US"><a href="http://mars.com/" target="_blank"><span style="font-family: Verdana;">Mars, Incorporated</span></a></span><span lang="EN-US" style="font-family: Verdana;"> talk about the interesting link between spirituality and economics – as well as Mars’ convincing CSR progress.<span style="mso-spacerun: yes;"> </span>Executive Director of </span><span lang="EN-US"><a href="http://www.csreurope.org/" target="_blank"><span style="font-family: Verdana;">CSR Europe</span></a></span><span lang="EN-US" style="font-family: Verdana;"> Stefan Crets presented on the importance of integrating CSR into the core business strategy, a trend which is thankfully on the rise.<o:p></o:p></span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;">Marie d’Huart from Belgian CSR consultancy </span><span lang="EN-US"><a href="http://www.capconseil.be/en" target="_blank"><span style="font-family: Verdana;">Cap Conseil</span></a></span><span lang="EN-US" style="font-family: Verdana;"> talked about her much-discussed article ‘</span><span lang="EN-US"><a href="http://www.capconseil.be/en/la-solitude-du-csr-manager/" target="_blank"><span style="font-family: Verdana;">The Loneliness of the CSR Manager</span></a></span><span lang="EN-US" style="font-family: Verdana;">’.<span style="mso-spacerun: yes;"> </span>Often, she argued, CSR experts are blocked by the same people that hired them.<span style="mso-spacerun: yes;"> </span>It is key to “endorse your social responsibility” and business schools must take responsibility for downplaying this problem in their courses, she said.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">The day finished with some inspiring words from President of the Executive committee, Federal Ministry for Mobility & Transports and Solvay at ULB, Laurent Ledoux.<span style="mso-spacerun: yes;"> </span>His principles for an ideal CSR strategy also extend into his own team management principles.<span style="mso-spacerun: yes;"> </span>Intrinsic equality, personal growth and a capacity to self-direct should be part of a new way of governing. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small;">It was one of the liveliest debates I have been to and certainly provided food for thought.<span style="mso-spacerun: yes;"> </span>It was good to be reminded of what CSR can achieve – but also that it is healthy to remain sceptical at all times when it comes to sustainability claims and unsustainable business practices.<o:p></o:p></span></div>
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<i><span lang="EN-US" style="font-family: Verdana; font-size: small;">Blog by Bárbara Mendes-Jorge, Junior Consultant at Brussels-based sustainability communications and PR agency Sustainability Consult.<o:p></o:p></span></i></div>
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<span style="font-size: xsmall;"><i><span lang="EN-US" style="font-family: Verdana;">All material relating to the event is available on the </span></i><span lang="EN-US"><a href="https://www.uclouvain.be/en-459900.html" target="_blank"><i><span style="font-family: Verdana;">Louvain School of Management website</span></i></a></span><i><span lang="EN-US" style="font-family: Verdana;">.</span></i></span><span lang="EN-US" style="font-family: Verdana;"><o:p></o:p></span></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0Economics, Social and Political Sciences and Solvay Business School, Vrije Universiteit Brussel, 1050 Ixelles, Belgium50.8212181 4.393685199999936225.299183600000003 -36.914908800000063 76.3432526 45.702279199999936tag:blogger.com,1999:blog-3369512170654926661.post-82069114314272480422014-02-25T16:13:00.000+01:002014-02-25T16:13:06.994+01:00Tweet Meaningfully: Sustainability Consult’s Social Media Tips <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYmXHyT0udPROFUkr8WBqKDCoKL6nByfzgyCXHp75JhRjhllMmy3MonhD26Ar_wPYlJpqOJQWNvPnZpJB3SYaSQpO1EPnQdYVJDdn_sa4Sv_dCcqevBz2gX1m9C-cJKKBIbaNMCwQFQ0/s1600/Blog1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYmXHyT0udPROFUkr8WBqKDCoKL6nByfzgyCXHp75JhRjhllMmy3MonhD26Ar_wPYlJpqOJQWNvPnZpJB3SYaSQpO1EPnQdYVJDdn_sa4Sv_dCcqevBz2gX1m9C-cJKKBIbaNMCwQFQ0/s1600/Blog1.png" height="200" width="150" /></a></div><span style="font-family: Verdana, sans-serif; font-size: small;"><a href="http://sustainabilityconsult.blogspot.be/2014/01/sustainability-communications-lunch-top-tips-success.html" target="_blank">January’s interactive</a> Sustainability Communications Lunch made clear that many Brussels-based sustainability communications professionals were keen to discuss social media in more depth. At this month’s Lunch, I gave some tips on how to tweet with a purpose, before inviting attendees to engage in a more wide-ranging debate.</span><br />
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<a name='more'></a><span style="font-family: Verdana, sans-serif; font-size: small;">Live-tweeting, something which I have <a href="http://sustainabilityconsult.blogspot.be/2014/01/five-tips-for-live-tweeting.html" target="_blank">previously written about</a> for the Thoughtshower blog, was the main topic of discussion. My recent blog post was republished by <a href="http://www.prdaily.com/Main/Articles/15969.aspx" target="_blank">PR Daily</a> and got good pick-up on social media. <br />
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Although the advice in that post was fairly basic and targeting a professional audience, it struck a chord with many other people – many of whom thanked me for providing tips in time to live-tweet the Super Bowl! <br />
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<div class="separator" style="clear: both; text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdDuK9bKHP50kTZ8nI4htxtX579BX8k9aiyN08NeVum4BNurZeGIKcO0PP_9SojKywxJn0lzBPkrtonSZfGh9RU6hUt9DVbMpZd-OOjVKDRm5jcuMmETRZ1SEpKbhyphenhyphenGNhWT2-L8FXKhQw/s1600/Blog2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdDuK9bKHP50kTZ8nI4htxtX579BX8k9aiyN08NeVum4BNurZeGIKcO0PP_9SojKywxJn0lzBPkrtonSZfGh9RU6hUt9DVbMpZd-OOjVKDRm5jcuMmETRZ1SEpKbhyphenhyphenGNhWT2-L8FXKhQw/s1600/Blog2.png" height="150" width="200" /></a></span></div><span style="font-family: Verdana, sans-serif; font-size: small;">At this month’s Lunch, I expanded on my five basic tips – use the hashtag, tag relevant accounts, engage with others, don’t over-tweet and take pictures.<br />
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After presenting on the benefits of social media management systems like Hootsuite for scheduling posts and for media monitoring, the floor was opened up for debate. Topics discussed included Follow Fridays, when to use hashtags, the difference between an automatic and manual retweet and how useful Facebook and Twitter adverts really are.<br />
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<div class="separator" style="clear: both; text-align: center;"></div><span style="font-family: Verdana, sans-serif; font-size: small;"> Much of the debate centred on what to tweet about and how to justify time spent on social media to clients or colleagues. At Sustainability Consult, we believe it is essential to draw up a social media strategy and agree with the client on clear guidelines about who to follow, what to post about (and what not to post about) and how often. <br />
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<div class="separator" style="clear: both; text-align: center;"></div><span style="font-family: Verdana, sans-serif; font-size: small;">This initial work will save time in the future, provides clarification and reassurance and ensures that you are not tweeting in a vacuum, but having a clear, authoritative voice when engaging your community online.<br />
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The next Sustainability Consult Lunch is scheduled for Monday 24 March. We’ll send more information over closer to the date. Thanks to everyone who attended and asked interesting questions in what was a very fruitful session.<br />
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<i> Blog by Bárbara Mendes-Jorge, Junior Consultant at Brussels-based sustainability communications and PR agency Sustainability Consult. <br />
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Sustainability Consult offers social media packages alongside a range of other sustainability communications and PR services. For more information, check out our <a href="http://sustainabilityconsult.com/default.asp" target="_blank">website</a>.</i><br />
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</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-14419992621182518472014-02-20T09:52:00.001+01:002014-02-28T12:05:30.029+01:00Five Tips For Framing Captivating Communications<span style="font-family: Verdana, sans-serif; font-size: small;">Framing your communications is important if you want to engage your <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCKzPNn04yW-m43VddMx2NHgJPCXU1-d-VR-tZ4LHbOcbrCo0SjLBqSj0PUmtdtWxUFfw3IEE8jteHxnXCA2PKlQd8vuhI6IBzHrneFsIO-w_G-NExIDkQP9EYEUpm_q2m2RUBbMz3Qcg/s1600/ValueGroups.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCKzPNn04yW-m43VddMx2NHgJPCXU1-d-VR-tZ4LHbOcbrCo0SjLBqSj0PUmtdtWxUFfw3IEE8jteHxnXCA2PKlQd8vuhI6IBzHrneFsIO-w_G-NExIDkQP9EYEUpm_q2m2RUBbMz3Qcg/s1600/ValueGroups.png" height="200" width="196" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Value Groups – Source: <a href="http://valuesandframes.org/" target="_blank">Common Cause</a> </td></tr>
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audience. This is even more vital when communicating on issues rather than marketing products or brands. <br />
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Here are five tips for framing communications successfully: <br />
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<a name='more'></a>1. Understand The Values Of Your Audience</span></h3>
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Everybody has standards of behaviour and an idea of what is important in life. <a href="http://talkingclimate.org/guides/values-frames/" target="_blank">Framing communications stimulates these values</a>. <br />
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Unsure of your audience’s fundamental values? Why not go ahead and ask? In this age of social media and the sharing economy, <a href="http://mashable.com/2009/02/06/social-media-smartest-brands/" target="_blank">many successful brands do just that</a>.</span><br />
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2. Use Frames To Motivate Values </span></h3>
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Framing a painting focuses attention on the artwork it surrounds. By framing a campaign, values are stimulated that can motivate engagement. <br />
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“A frame isn't simply a slogan repeated over and over again,” says <a href="http://www.frameworksinstitute.org/" target="_blank">Frameworks Institute</a>. “When new facts are submitted that do not resonate with the [values] we hold, <a href="http://www.nbcnews.com/id/14170927/#.UwW97qUQZI0" target="_blank">it is the facts that are rejected</a>, not the frames.”</span><br />
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3. Stimulate Intrinsic Values</span></h3>
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Everyone holds both intrinsic and extrinsic values. However, <a href="http://www.scottishleftreview.org/article/values-and-frames/" target="_blank">studies show</a> intrinsic values are more prominent across diverse backgrounds because they are gratifying to pursue. This is why research, led by <span id="goog_1865904030"></span><a href="http://valuesandframes.org/faq/how-strong-is-the-evidence-behind-the-circumplex/" target="_blank">Common Cause</a><span id="goog_1865904031"></span>, argues that promoting intrinsic values results in communications which are not only ethical but also more effective. </span><br />
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4. Framing Similar Values Gets Results</span></h3>
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Communications should be consistent in their messaging. Framing your message with conflicting values will disengage audiences. So communicate a coherent set of values. <br />
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For instance, food is not only a source of nutrition. It can also be <a href="http://blog.cat.org.uk/2013/12/05/whose-larder/" target="_blank">socially ethical</a>, <a href="http://www.trendhunter.com/protrends/self-expression-on-food-as-an-integral-part-of-life-food-is-ubiquitous-and-" target="_blank">a form of expression</a> and <a href="http://www.shareable.net/blog/community-solutions-to-food-deserts" target="_blank">can help build community</a>. However, by reinforcing mixed values such as creativity and family security, a campaign may confuse audiences. </span><br />
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5. Embrace The Challenge </span></h3>
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It is more difficult to pitch a product to consumers who do not want it. This is why many campaigns opt for the ‘easy sell’ approach, often using financial and material incentives. These encourage extrinsic values, which in the long-term can hamper sustainable behaviour. <br />
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We believe that <a href="http://www.sustainabilityconsult.com/vision.asp" target="_blank">sustainability communications should be consistent, transparent and ethical</a>. Don’t shy away from offering a more honest picture in your communications. Promoting the wider issues rather than products can motivate change more than you might think. <br />
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Blog by Richard Delahay, Communications Assistant at <a href="http://www.sustainabilityconsult.com/" target="_blank">Sustainability Consult</a>.</i><br />
</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-48229743046536985762014-02-14T11:51:00.000+01:002014-03-03T15:01:05.966+01:00Why The Sharing Economy Offers A Bright Future<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhddvh-MKLe8NImrNeC76xbw1Va2_4mEH0624UEEp2_Wyt20rsAzL9ba0Y-ClZjAnWh3_GpARPsZ3BQQELPQ3OXbjE63eFZVVRvJuQgDBHkFydjNvr9mFaC0NGC54P1dNYkqvB46DDPMdQ/s1600/swapblog.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhddvh-MKLe8NImrNeC76xbw1Va2_4mEH0624UEEp2_Wyt20rsAzL9ba0Y-ClZjAnWh3_GpARPsZ3BQQELPQ3OXbjE63eFZVVRvJuQgDBHkFydjNvr9mFaC0NGC54P1dNYkqvB46DDPMdQ/s1600/swapblog.jpg" height="150" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">The sharing economy in action at The Big Swap</span></td></tr>
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<span style="font-size: small;"><span style="font-family: Verdana, sans-serif;">Charity shops and flea markets have long offered opportunities for sharing and </span><span style="font-family: Verdana, sans-serif;">recycling. Recently, though, an exciting new trend has crept into the mainstream. Called ‘The Sharing Economy’, new marketplaces, most of them online, encourage people to share rather than consume. </span></span><br />
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The Sustainability Consult ‘Big Swap’ and ‘The Good Library’ are both examples of the <a href="http://sustainabilityconsult.blogspot.be/2013/11/save-date-big-swap-and-launch-of-good.html" target="_blank">sharing economy in action</a>.</span><br />
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<span style="font-family: Verdana, sans-serif; font-size: small;">Successful Sharing</span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"> Before the internet, renting or recycling resources could be more trouble than it was worth unless it was done in an informal way in the neighbourhood. </span><br />
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</span> <span style="font-family: Verdana, sans-serif; font-size: small;">Clothing, furniture, travel and accommodation are all easy to share online. <a href="https://groups.freecycle.org/group/Brussels_Freecycle/posts/all" target="_blank">Freecycle</a> is one of the largest networks out there for donating unwanted items. It is non-profit, as are many others but there are other models that promote the sharing economy. <a href="https://yerdle.com/" target="_blank">Yerdle</a>, <a href="https://relayrides.com/" target="_blank">RelayRides</a> and <a href="https://www.airbnb.com/s/Europe" target="_blank">Airbnb</a> are connecting thousands of people to give away items or to share resources, like spare rooms.<br />
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All are established platforms, easy to use, but most are American. This is fast changing because the European sharing economy is catching on. </span><br />
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<span style="font-family: Verdana, sans-serif; font-size: small;"> Re-Commerce Or Peer-To-Peer?</span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"> There are two models that currently dominate <a href="http://www.shareable.net/blog/values-and-the-sharing-economy" target="_blank">the sharing economy</a>. ‘Re-commerce’ provides a middleman between buyer and seller. For example, a third-party buys the goods to better control the customer experience. However, there is added cost because of inventory, which needs to be managed. <br />
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‘Peer-to-peer’ models connect people who have something with those who want to use it. Emerging digital technologies make it easier to connect the buyer and seller directly. <a href="http://ouishare.net/en" target="_blank">Ouishare</a> is a prime example of a successful peer-to-peer marketplace. </span><br />
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<span style="font-family: Verdana, sans-serif; font-size: small;"> A Creative Commons For Materials?</span></h3>
<span style="font-family: Verdana, sans-serif; font-size: small;"> This model of sharing via social networks fosters communities. But does it yet offer enough competition for larger companies that have a stranglehold on consumers?<br />
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“There’s a lot of peer-to-peer work going on, but it’s not very well versed around issues like cooperative organisation, formal or legal forms of ownership,” says John Restakis. Restakis, a writer and expert on cooperatives, peer production and the sharing community, argues that these new models could finance <a href="http://www.resilience.org/stories/2014-02-11/toward-a-material-commons" target="_blank">a commons-oriented approach to material production</a>. This would allow social co-ops and start-ups to embrace the sharing economy on an industrial scale.<br />
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There are obvious benefits for the environment. Digital marketplaces make acting sustainably a lot simpler. If the sharing economy continues to develop then there will be less waste for landfill and fewer new goods will be consumed. <br />
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Technology has reduced costs and social media makes sharing assets easier than ever. The sharing economy offers a bright future and in many ways we’re already there. <br />
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<i> Blog by Richard Delahay, Communications Assistant at Brussels-based sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/default.asp" target="_blank">Sustainability Consult</a>.</i><br />
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</span>Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-81184406803569002012014-02-06T17:46:00.000+01:002014-02-06T17:49:09.423+01:00Energy Is The Missing Link At Sochi<div class="p1">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDTVk2xdC5JXBGxJOv21bCrv6x0ZTnyzV1Tpz0mPvvCRGtOGpWUDZNczkRcbA8j3-B7ppntaj5whkYX7Z92vryejvWC5_vbXnysqsF_NisBxj-eXAWTIEHNRl-SfEpUgSxkii8B0h_UoQ/s1600/SOC_Olympic-logoRGB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDTVk2xdC5JXBGxJOv21bCrv6x0ZTnyzV1Tpz0mPvvCRGtOGpWUDZNczkRcbA8j3-B7ppntaj5whkYX7Z92vryejvWC5_vbXnysqsF_NisBxj-eXAWTIEHNRl-SfEpUgSxkii8B0h_UoQ/s1600/SOC_Olympic-logoRGB.jpg" height="120" width="200" /></a><span style="font-family: Verdana, sans-serif; font-size: small;">No end of Facebook and Twitter posts have been denouncing the gay rights situation in Russia, linking it to the <a href="http://www.sochi2014.com/en" target="_blank">Winter Olympics in Sochi</a>. Stray dogs have been rounded up and destroyed, leading to further dismay online. Journalists have made us laugh with their tweets on the awful hotel accommodation in Sochi.<br />
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<a name='more'></a><span style="font-family: Verdana, sans-serif; font-size: small;">I certainly share the blogosphere’s concerns about gay rights and animal rights. We have done pro-bono work on gay marriage in the UK and I’m proud that our client <a href="http://blogs.att.net/consumerblog/story/a7793998" target="_blank">AT&T</a> was the first Olympic advertiser to come out with a clear statement against homophobia in Russia on their <a href="http://blogs.att.net/consumerblog/story/a7793998" target="_blank">company blog</a>. However, I can’t help feeling that all this outrage is missing one important piece of the puzzle - our dependence on energy exports from Russia.<br />
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While there have been some high-profile boycotts from <a href="http://uk.reuters.com/article/2013/12/10/uk-olympics-sochi-snub-reding-idUKBRE9B90K020131210" target="_blank">Commissioner Reding</a> - among others - I fear that the reason Europe doesn’t take more of a stand on the Russian civil rights situation is that we are over a barrel on gas and natural resources. If Europe was more self-sufficient on energy, we would not be so beholden to imports and could take a more courageous stand on human rights issues.<br />
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What will it take for Europe to embrace renewable energy on a much larger scale? Not imports from Russia, not homegrown coal and not shale gas but locally-sourced renewable energy. The new proposed <a href="http://ec.europa.eu/clima/policies/2030/index_en.htm" target="_blank">EU 2030 climate and strategy</a> puts forward a 27% target for renewable energy by 2030. <a href="http://www.erec.org/fileadmin/erec_docs/Documents/Press_Releases/EREC_Press_Release_Commission_2030_proposal.pdf" target="_blank">The European Renewable Energy Council (EREC) called the proposal unambitious</a>.<br />
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Yesterday (5 February), the European Parliament rejected the Commission's proposal and <a href="http://www.europarl.europa.eu/news/en/news-room/content/20140203IPR34510/html/MEPs-want-binding-2030-goals-for-CO2-emissions-renewables-and-energy-efficiency" target="_blank">called for binding targets with a 30% target for renewables</a>. Although that’s hardly a dramatic increase from 27%, it does send a clear signal to policymakers that Europe needs to be more ambitious.<br />
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I believe it’s right to protest about human rights abuses in Russia but let’s not lose sight of the bigger picture. Europe needs to be more energy self-sufficient and less dependant on energy imports if we want to act as a global statesman on human rights issues.<br />
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Blog by <a href="http://www.sustainabilityconsult.com/" target="_blank">Sustainability Consult</a> CEO, Kathryn Sheridan </i></span></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0tag:blogger.com,1999:blog-3369512170654926661.post-30920890443151693012014-02-05T09:39:00.002+01:002014-02-05T09:55:57.020+01:00My First Month With Sustainability Consult<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: Verdana, sans-serif; font-size: small;">After a busy and exciting first month with Sustainability Consult, I’d like to share <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSzs-Ue4Lc8k3ecJe72GEQ8luoZB9fLRTFGOCsFGVttV1ihAHaHgEKyeHKnbPPKXHKQItRJfdn8NQ-86Ka8hoUzdXtIClWuR2xXREe3740aPU02dMB9ieeJokW-7vmKNQfZv3fh4R3Bbg/s1600/Fionna2.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSzs-Ue4Lc8k3ecJe72GEQ8luoZB9fLRTFGOCsFGVttV1ihAHaHgEKyeHKnbPPKXHKQItRJfdn8NQ-86Ka8hoUzdXtIClWuR2xXREe3740aPU02dMB9ieeJokW-7vmKNQfZv3fh4R3Bbg/s1600/Fionna2.png" height="200" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">A light show at the City Hall</span></td></tr>
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my first experiences of living and working in the Belgian capital.</span></div>
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</span> <span style="font-family: Verdana, sans-serif; font-size: small;">Before moving to <a href="http://www.sustainablecity.be/" target="_blank">Brussels</a> I worked for the communications team of global children’s NGO Plan. My time at their UK HQ sparked my interest in international development so it was a natural step to want to learn about sustainability and how communities and businesses can work towards a more sustainable economy. I wanted to work for Sustainability Consult so I could gain hands-on experience of how to run a sustainable business and to build on my communications experience. </span><br />
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</span> <span style="font-family: Verdana, sans-serif; font-size: small;">Working as PA to our CEO, Kathryn Sheridan, has provided me with invaluable experience in how to run a small, responsible business. I’ve dived head first into administration, accounts and gained insight into new business development. I’m looking forward to the challenges that the next months will bring!</span><br />
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</span> <span style="font-family: Verdana, sans-serif; font-size: small;">A highlight of my first month was <a href="https://www.facebook.com/groups/greendrinksbxl/" target="_blank">Green Drinks Brussels</a>. Green Drinks is organised by Sustainability Consult for the EU environment community. As a recent graduate and newcomer to the city, it was the perfect opportunity to seek career tips, share experiences and pick up insider advice on what to see and do in the area. Getting to know Brussels’ environment community boosted my motivation to learn more about sustainability and I can’t wait for the next event. </span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB_pignNaWAAmGA2gpDL1PKkWHl9Q4EoyhoTxbFx3oAVJ_zZZogbEROozTySFkpTfzM7KlLziaoMhf67Jm5FOo3vUqCic4_XMVYadmgwUWg9x2pRjmySrqneItX7Cvy-zCuWpPO-RaMnU/s1600/Fionna3.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB_pignNaWAAmGA2gpDL1PKkWHl9Q4EoyhoTxbFx3oAVJ_zZZogbEROozTySFkpTfzM7KlLziaoMhf67Jm5FOo3vUqCic4_XMVYadmgwUWg9x2pRjmySrqneItX7Cvy-zCuWpPO-RaMnU/s1600/Fionna3.png" height="132" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">The Ixelles ponds</span></td></tr>
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</span> <span style="font-family: Verdana, sans-serif; font-size: small;">Overall, my first month has been full of surprises. I didn’t expect to find such a vibrant and eclectic city. It has been a pleasure to explore the stunning Art Nouveau architecture and to discover Brussels’ underground culture through its fascinating street art. As a self-confessed foodie, I’ve lapped up the opportunity to visit the many markets and delicatessens that can be found across Brussels’s diverse communities. I hope my next month will be filled with many more exciting cultural discoveries. Here’s to February!</span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">The Christmas market on the Rue du Marché aux Herbes </span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">The Horta Museum </span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2EEZ-VcxsnJiqWEU8nVNNMykFmB9A7LCZI9HupQwiknuhokw2AioyG9qYkSfFnIj87qdt1JkHoKiRKNAVOY-shVAyY5dii3qCLe5Vgerf0c6o2hukdvGkaQquyHCVfbECmmN8Xx83TIs/s1600/Fionna5.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2EEZ-VcxsnJiqWEU8nVNNMykFmB9A7LCZI9HupQwiknuhokw2AioyG9qYkSfFnIj87qdt1JkHoKiRKNAVOY-shVAyY5dii3qCLe5Vgerf0c6o2hukdvGkaQquyHCVfbECmmN8Xx83TIs/s1600/Fionna5.png" height="133" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">The Grand Place</span></td></tr>
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<span style="font-family: Verdana, sans-serif;"></span><i style="font-family: Verdana, sans-serif;">Blog by Fionna McLauchlan, PA to CEO at Sustainability Consult on her first month supporting the <a href="http://www.sustainabilityconsult.com/team.asp" target="_blank">Sustainability Consult Team</a></i><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Image courtesy of Maria Nitzsch Hastrup</span></td></tr>
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<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;">Last week, I attended a Q&A session with Bas Eickhout MEP on ‘A Career in European Environmental Politics’.<span style="mso-spacerun: yes;"> </span>Hosted by the <a href="http://www.unep.org/">United Nations Environment Programme</a> (UNEP) and the <a href="http://www.internalvoices.org/events/item/248-focus-on-the-environment-q-a-with-mep-bas-eickhout">Brussels Environmental Interns Network</a>, the event felt timely, given that the European Commission announced its 2030 climate and energy package the next day.</span></span></div>
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<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana;"><a href="https://groenlinks.nl/mensen/bas-eickhout/">Eickhout is a young but experienced Dutch politician</a>, Vice-President </span><span style="font-family: Verdana; mso-ansi-language: EN-GB;">and Treasurer</span><span lang="EN-US" style="font-family: Verdana;"> of the <a href="http://www.greens-efa.eu/">Greens/EFA Group</a></span><span style="font-family: Verdana; mso-ansi-language: EN-GB;">.<span style="mso-spacerun: yes;"> </span>An environmental scientist by training, Eickhout emerged from the Netherlands as a biofuels spokesperson and co-authored the <a href="http://www.ipcc.ch/index.htm#.Uufa9nc1it8">IPCC</a>’s report on climate change in 2007.<span style="mso-spacerun: yes;"> </span>He said this passion for sustainability and climate change was what led him into European politics.</span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">“Sustainable policies are here to stay”<span style="mso-spacerun: yes;"> </span></span></span></b><span style="font-family: Verdana; font-size: small; text-align: justify;"> </span></h3>
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<span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">Discussion naturally started with the EU’s Climate and Energy package, which Eickhout was pessimistic about (<a href="http://www.businessgreen.com/bg/analysis/2324506/eu-2030-climate-package-at-a-glance">the proposals have since been announced</a>).<span style="mso-spacerun: yes;"> </span>A report outlining the impact of renewables on consumer energy costs was set to be released at the same time as the package and Eickhout hoped it would find that clean energy is not to blame for high energy prices. <o:p></o:p></span></span></div>
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<span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">He also believes that the fossil industry is weak despite the UK’s support for natural gas and Germany’s reliance on renewables coming into question.<span style="mso-spacerun: yes;"> </span>Indeed, since the event, the EU announced a <a href="http://www.theguardian.com/environment/2014/jan/22/eu-carbon-emissions-climate-deal-2030">binding renewable energy target</a>, albeit only 27%.<span style="mso-spacerun: yes;"> </span>This will also be a blow and <a href="http://theenergycollective.com/malcolmdbliss/165416/weak-disclosure-climate-risk-and-fossil-fuel-crash">indications are that carbon taxes will damage fossil fuel demand</a>.<span style="mso-spacerun: yes;"> </span></span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">“Innovation is driven by policymakers”</span></span></b></h3>
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<span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">It is key that governments use their role to support innovative technology to limit climate change, said Eickhout.<span style="mso-spacerun: yes;"> </span>“The interaction of science and policymaking is crucial and politicians should not be discouraged to move back into science if that’s where they began their career.”</span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">“The problem lies in the middle”</span></span></b></h3>
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<span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">When asked about the resurgence of far-right parties and their threat to Europe and environmental policy, Eickhout said middle parties should not move in the direction of the sceptics.<span style="mso-spacerun: yes;"> </span>He cited the Conservative Party in the UK as an example.<span style="mso-spacerun: yes;"> </span>They have sought to win back voters from UKIP by moving further right in terms of immigration and Europe.<span style="mso-spacerun: yes;"> </span>Far-right wing politics will always exist, said Eickhout, but will not trouble Europe if liberal politicians and centrist parties stay true to themselves.</span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">“These politicians need to stay grounded in their policies”<span style="mso-spacerun: yes;"> </span></span></span></b></h3>
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<span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">Eickhout’s main point was that to make a mark in politics you need to focus on what you feel strongly about.<span style="mso-spacerun: yes;"> </span>“I always took decisions following my own heart.”<span style="mso-spacerun: yes;"> </span>If you do a good job at this and make a name for yourself, you can then build a network by campaigning in different areas.<span style="mso-spacerun: yes;"> </span>Eickhout also stressed the importance of acknowledging the small victories whilst fighting for big advances.<o:p></o:p></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Image courtesy of Maria Nitzsch Hastrup</span></td></tr>
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<span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">This was a strong message to the vibrant audience of international interns.<span style="mso-spacerun: yes;"> </span>I am very much looking forward to future events like this and more opportunities to share ideas with environmental trainees. </span><o:p></o:p></span></div>
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<i><span style="font-family: Verdana; mso-ansi-language: EN-GB;"><span style="font-size: small;">Blog by Richard Delahay, Communications Assistant at Brussels-based </span></span><span style="font-family: Verdana; font-size: small;">sustainability communications and PR agency <a href="http://www.sustainabilityconsult.com/" target="_blank">Sustainability Consult</a>.</span></i></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0Brussels, Belgium50.8503396 4.351710300000036150.6899556 4.0289868000000357 51.0107236 4.6744338000000365tag:blogger.com,1999:blog-3369512170654926661.post-43607903638185430092014-01-29T09:10:00.000+01:002014-01-29T10:00:48.140+01:00Sustainability Communications Lunch: Top Tips for Success <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal.dotm</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>44</o:Words> <o:Characters>224</o:Characters> <o:Company>Sustainability Consult</o:Company> <o:Lines>4</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>313</o:CharactersWithSpaces> <o:Version>12.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <!--[if gte mso 10]> <style>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">This month’s Sustainability Communications Lunch was a hotbed of discussion and advice.<span style="mso-spacerun: yes;"> </span>The first Lunch of 2014 focused on communications challenges and what could be learned from them.<span style="mso-spacerun: yes;"> </span>A lively group of communications professionals were keen to share their tips for success.<span style="mso-spacerun: yes;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Another lively Sustainability Communications Lunch</span></td></tr>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">Here are just a few of them</span><br />
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">1/ Newsletters can still be relevant</span></b></h3>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">News turnaround is now so quick that waiting a month to publish updates can be a waste of time.<span style="mso-spacerun: yes;"> </span>So when you have news, communicate it, rather than fixing a certain schedule. <span style="mso-spacerun: yes;"> </span>Content that is relevant and not expected will have added impact.<span style="mso-spacerun: yes;"> </span>After all, content is king and this keeps your network engaged.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">Many members of the group agreed that newsletters are still relevant.<span style="mso-spacerun: yes;"> </span>Some organisations are using a sponsorship model with newsletters themed around relevant topics with guest editors and sponsors. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;">By rethinking your approach, newsletters subscribers will continue to care about your communications. </span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">2/ Make the most of webinars</span></b></h3>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana, sans-serif; font-size: xx-small;">Sharing advice and tips <br />
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">Webinars are a great tool to share knowledge.<span style="mso-spacerun: yes;"> </span>Online training is a big market in the US.<span style="mso-spacerun: yes;"> </span>Europe is lagging behind so there is potential for development.<span style="mso-spacerun: yes;"> </span>Our experience shows that having a moderator to facilitate the question and answer session helps the webinar run smoothly.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;">Making past presentations available online by posting the slides and voiceover on YouTube is another way to extend the useful life of a presentation. <span style="mso-spacerun: yes;"> </span>Which leads us to our next point…</span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">3/ Video press releases have great potential</span></b></h3>
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</style> <![endif]--> <!--StartFragment--> <span lang="EN-US"><a href="http://www.reelseo.com/video-news-release-554-views-press-release-multimedia/">Video gets great pick-up</a> and trade press is always looking for audiovisual content. If you can release your news by video as well as on paper, then do so. A creative and global approach will make more of a splash. </span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">4/ You can use social media without bias</span></b></h3>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">It can be challenging to find your voice on social media if your aim is not to lobby or push policy.<span style="mso-spacerun: yes;"> </span>One of the group’s objectives on social media is to inform rather than lobby. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;"><a href="http://www.carbonneutral.com/knowledge-centre/company-blog/using-social-media-marketing-to-promote-green-business" target="_blank">So how do you stay neutral on social media</a>? </span><o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">5/ Cover your bases without disengaging</span></b></h3>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">Facebook works well for NGOs and consumer brands but its use is limited for policy groups and trade associations.<span style="mso-spacerun: yes;"> </span>Twitter and Linkedin are more standard channels for professional networking and communication.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;">However, some regions <a href="http://www.pcmag.com/article2/0,2817,2426807,00.asp">like Africa</a> use Facebook more than other social networks.<span style="mso-spacerun: yes;"> </span>If you work with stakeholders all across the globe then you should tailor your posts to suit their preferred channels.<span style="mso-spacerun: yes;"> </span>For example, you can post an ‘<a href="http://www.ragan.com/Main/Articles/47841.aspx" target="_blank">Image of the Day</a>’ on Facebook. <span style="mso-spacerun: yes;"> </span>Frame your stories so that they jump to the top of the page.</span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">6/ Bad communications are worse than no communications</span></b></h3>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">As communications experts, we have to be ready to challenge assumptions and the Sustainability Communications Lunch is just the place to do that. <span style="mso-spacerun: yes;"> </span>When you make a good contact, it’s not enough just to put their contacts into a database when you can follow them on Twitter as well.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;">We recommend using social media scheduling systems such as Hootsuite.<span style="mso-spacerun: yes;"> </span>We also discussed Facebook and Google ads as a great, low-cost tool.<span style="mso-spacerun: yes;"> </span>Social media is more than a numbers game.<span style="mso-spacerun: yes;"> </span>Shares and retweets are more important than number of followers.</span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">7/ Be heard at events</span></b></h3>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">You can stand out at events without micro-blogging on Twitter but live-tweeting is one of the best ways to develop your community.<span style="mso-spacerun: yes;"> </span>We often find that there are still only a handful of people tweeting at events. <span style="mso-spacerun: yes;"> </span>You are bound to get retweets and real world interactions if you can start a conversation on Twitter. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">Should you tweet through a personal account or a business profile?<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">A mix of both works best.<span style="mso-spacerun: yes;"> </span>Think in terms of soundbites.<span style="mso-spacerun: yes;"> </span>Find your voice and use a personal Twitter account to be a thoughtleader.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;"><a href="http://www.sustainabilityconsult.blogspot.co.uk/2014/01/five-tips-for-live-tweeting.html" target="_blank">You can read more great tips for live-tweets on our blog</a>. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Verdana; font-size: small; mso-bidi-font-family: Verdana;">Many of the themes above will be the focus of future lunches.<span style="mso-spacerun: yes;"> </span>If you would like to find out more <a href="http://www.sustainabilityconsult.com/contact.asp">please get in touch</a>. <o:p></o:p></span></div>
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<i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: Verdana; mso-bidi-font-family: Verdana;"><span style="font-size: small;">Blog by Richard Delahay, </span><span style="font-size: small;">Communications Assistant at </span></span></i><span style="font-family: Verdana; font-size: small;"><i>Brussels-based sustainability communications and PR agency</i></span><i><span lang="EN-US" style="font-family: Verdana;"><span style="font-size: small;"> <a href="http://www.sustainabilityconsult.com/default.asp" target="_blank">Sustainability Consult</a></span></span></i></div>
Sustainability Consulthttp://www.blogger.com/profile/05660941573119122235noreply@blogger.com0Brussels, Belgium50.8503396 4.351710300000036150.6899556 4.0289868000000357 51.0107236 4.6744338000000365