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Tuesday, 15 July 2014

Bioeconomy, Horizon 2020 And The Holy Grail Of Market Access

Source: European Commission
“How do we scale up, enter the market and become a big hit?” is the big question all innovation faces.  Niche industries, such as biotech, are looking for the funding to kick-start commercial scale production.  Could Horizon 2020 be the answer to their prayers?

To quote the European Commission, “Horizon 2020 is the biggest EU Research and Innovation programme ever with some €79 billion of funding available over 7 years (2014 to 2020).  It promises more breakthroughs, discoveries and world-firsts by taking great ideas from the lab to the market.” 

But will Horizon 2020 deliver on its grand promise, transforming innovative research results - especially under the Innovation Action calls - into successful market access?

This is where communications comes into play.  Since January 2014, Sustainability Consult has been taking part in Horizon 2020 consortia as communications and dissemination partner.  Our Team has years of experience in the bioeconomy sector.  We have worked with sustainable chemicals and materials companies and regularly attend and exhibit at the major bioeconomy events in Europe and North America. 

Professional communications and media relations are key to the success of Horizon 2020 projects as the European Commission is looking for project results to be disseminated widely to ensure the knowledge is shared.  Our network of media contacts can help a project reach the right audience. 

Credible communications mean visibility and visibility leads to enhanced opportunities for new partnerships.  This is how we can help a project get closer to the market.

For more information or to partner on a Horizon 2020 call, please contact us at hello@sustainabilityconsult.com.

Blog by Zoe Volioti, Business Development at Brussels-based sustainability communications and PR agency Sustainability Consult.

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