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Thursday, 4 July 2013

Show You Care by Asking for the WindMade Product Label

Our client WindMade has recently launched a consumer label for products made from wind power. Communications Director Angelika Pullen has written a guest blog about the label and its accompanying Show You Care campaign, helping consumers ask brands to create their products with wind power.

We’ve done it! Finally, after many months of deliberations with technical experts, environmental NGOs and potential user companies, and after various round of corporate and public consultations, we’re proud to present the WindMade Product Label!

This is exciting news for WindMade.  From now on, progressive brands can apply to use the WindMade label directly on their products.  This will give them a real competitive edge with increasingly conscious consumers!

At WindMade, we have been working towards introducing the Product Label ever since the organization was created in 2011.  This is a genuine consumer label, a label which empowers progressive consumers to vote with their wallets and demonstrate their support for wind power.  Because we know from poll after poll that the vast majority of the public backs wind power, both in the U.S. and in Europe.

Now is the time to activate those wind power proponents.  With the new label, WindMade has launched a campaign to give consumers the opportunity to show their favourite brands that they care – that want their products to be produced with wind power.  With the ‘ShowYouCare’ campaign, consumers can put pressure on these companies in a fun and light-hearted way by sending in photos of the products they want to see WindMade labelled, by spreading the message in the social media world (using the #ShowYouCare and the #WindMade hash tags) and by sharing the ShowYouCare video.

We’re confident that this will create the necessary buzz to get many small, medium-sized and large corporations interested in using the WindMade label, and in making wind power a key element in their corporate energy purchasing strategy.  This will not only give them the long-term power price stability that forward-looking corporates strive for, but also allow them to tap into a whole new pool of potential customers: those who care.

For more information on WindMade, the Product Label and the ShowYouCare campaign, please visit www.windmade.org.

Blog by Angelika Pullen


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