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| Source: Transport & Environment |
On
Wednesday 24 April 2013, the European Parliament’s Environment Committee voted
on legislation to determine how to implement the EU target of average CO2
emissions of 95g per kilometre by 2020, and 130 grams per kilometre by 2015 for
passenger vehicles.
According
to Transport & Environment (T&E) and Greenpeace, the European car
industry has been lobbying against the proposed emissions reduction for the
last six years, arguing that the industry will collapse, cars will be
unaffordable and that the consumer does not actually want to buy low emission
and fuel-efficient cars.
The two
NGOs argue that most manufacturers are already finding ways to meet the targets
and that the fuel economy standards drive innovation like never before. They say that cars are getting cheaper
and that in fact, car buyers value fuel efficiency.
In the
2009 fuel efficiency regulation, the carbon emissions target was set at 95
grams CO2/kilometer for 2020. This
week’s Environment Committee vote on how to reach those targets supports the
NGOs’ position and the science around fuel efficiency and innovation.
On
Monday 22 April, before the Committee vote,
Transport & Environment presented an animated video
in the European Parliament showing the oil and money that would be wasted if
the European Parliament votes to weaken the 2020 fuel efficiency standards.
From a
sustainability communications perspective, the cartoon’s design, music and the
way it delivers its key messages work well.
Blog by Zoe Volioti
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