Over the past 20 years, interest in measuring and reporting organisations’ progress towards sustainability has been increasing, thanks in part to the development of well-established guidelines, such as those provided by the Global Reporting Initiative (GRI). Beyond just transparent and accountable data reports, the latest trends demand a more concise and creative presentation, with an emphasis on the contribution of new interactive media tools. This seemed to be the key takeaway from the 2011 Best Belgian Sustainability Report Awards on 23 November.