Making the Case for Social Media at the Sustainability Communications Lunch

Today’s Sustainability Communications Lunch put the spotlight on social media and particularly its use for NGO communications. Our guest speaker was Julian Ferguson, Communications Manager of the European Cyclists’ Federation (ECF), an association which promotes biking as a daily mode of transport. 

Biking in Europe's Most Congested City

Source: Brussels Express

While some of us consider Brussels to be a pretty sustainable city and others find it cool to bike to work, it's still undeniable that Brussels is a heavily congested city.  In fact, it's the most congested city in Europe.  In his daring new documentary, Sander Vandenbroucke explores this weakness of the Heart of Europe, discusses the reasons behind the heavy traffic and argues why more biking could be a solution to a more friendly and less chaotic city.

How biking to work can be so cool

Photo by Cédric Zeegers-Jourdain

Cycling to work means escaping the traffic, getting some exercise and having a breath of fresh air.  This morning, a number of bikers, including me, were rewarded with hot coffee while cycling on 'rue Gray' in Brussels.  This was a joint initiative by the Commune of Ixelles, part of Brussels, and the non-profit cycling group GRACQ.  What a cool way to start your day!