Source: Wikipedia |
The wider public is still not aware of the advantages of bio-based products. Yet to create a market, consumers need to call on brands to increase the bio-based percentage of their products.
Investing in materials made responsibly from biomass and other renewable, bio-based materials is a crucial step towards reducing society’s dependence on petro-based products. The European Commission added its voice to the debate when it recently released a short, animated video on the basics of the bioeconomy.
To get you started, here are a few Twitter accounts you should definitely be following for the latest from the bioeconomy.
1/ Doris de Guzman, Writer at Tecnon OrbiChem and Blogger at Green Chemicals (@DGreenblogger)
Former ICIS green chemistry correspondent, Doris is a prolific tweeter, updating her followers with everything going on in the bioeconomy world – news, events, reports and much more.
2/ Joost Dubois, Director Branding, Bio-based Products & Services, Royal DSM (@joostdubois)
In charge of global communications and branding of bio-based products (or as he puts it, Biotech Story Teller & Chief Promises Officer!) DSM’s Joost is one of the leading voices in the space. He plays nicely with others with lots of interaction on hot topics, particularly on EU-US regulation of biofuels.
3/ Adrian Higson, Executive at NNFCC (@biobasedchem)
NNFCC are bioeconomy consultants based in the UK and Adrian’s Twitter account keeps his followers up-to-date on what’s happening in Britain and beyond – as well as the many bioeconomy events he attends.
4/ Marcel Lubben, President of Reverdia (@marcellubben)
Formerly DSM’s main man on bio, Marcel Lubben now heads up bio-based joint venture Reverdia and shares updates on the bioeconomy and follows company developments in the space.
5/ Me! Kathryn Sheridan, CEO of Sustainability Consult (@kathrynsheridan)
Oh the arrogance of it all… I nominate myself as ‘Bioeconomy Twitterati’. As CEO of Sustainability Consult, I tweet on a range of sustainability issues but none more so than the contribution the bioeconomy can make. I’m very engaged in the bio-based sector and try to keep my followers up to date.
Blog by Kathryn Sheridan, CEO at Brussels-based sustainability communications and PR agency Sustainability Consult. We specialise in the bioeconomy, renewable energy and EU policy and support companies across the bio-based sectors – in chemicals, plastics and energy.
No comments:
Post a Comment