CSR Experts: Should We Get Rid of CSR?

Kevin T. Jackson opened the CSR debate

With some trepidation, last week I went to Solvay Brussels School of Economics & Management to attend the provocatively-titled ‘Should We Get Rid of CSR?’ event, wondering whether it would make me reassess my entire career. 

Tweet Meaningfully: Sustainability Consult’s Social Media Tips

January’s interactive Sustainability Communications Lunch made clear that many Brussels-based sustainability communications professionals were keen to discuss social media in more depth. At this month’s Lunch, I gave some tips on how to tweet with a purpose, before inviting attendees to engage in a more wide-ranging debate.

Five Tips For Framing Captivating Communications

Framing your communications is important if you want to engage your

Value Groups – Source: Common Cause 

audience.  This is even more vital when communicating on issues rather than marketing products or brands.

Here are five tips for framing communications successfully:

Why The Sharing Economy Offers A Bright Future

The sharing economy in action at The Big Swap

Charity shops and flea markets have long offered opportunities for sharing and recycling. Recently, though, an exciting new trend has crept into the mainstream. Called ‘The Sharing Economy’, new marketplaces, most of them online, encourage people to share rather than consume. 

The Sustainability Consult ‘Big Swap’ and ‘The Good Library’ are both examples of the sharing economy in action.

Energy Is The Missing Link At Sochi

No end of Facebook and Twitter posts have been denouncing the gay rights situation in Russia, linking it to the Winter Olympics in Sochi. Stray dogs have been rounded up and destroyed, leading to further dismay online. Journalists have made us laugh with their tweets on the awful hotel accommodation in Sochi.

My First Month With Sustainability Consult

After a busy and exciting first month with Sustainability Consult, I’d like to share

A light show at the City Hall

my first experiences of living and working in the Belgian capital.