“Social Media is part of life”, advised Nuno Bacharel at
the latest Sustainability Communications Lunch on Monday.
Nuno
Bacharel is communications conselor at Cefic
and Editor-in-Chief of YourFormula. YourFormula aims to pull together the
best of sustainable thinking in the chemistry sector. It is a platform for young scientists which is looking for
young, fresh ideas to help build a future where everyone can play a role.
Nuno
explained why social media is shaping sustainability communications. It provides 1) transparency as it shows you are not hiding and are open to engaging
with the public, 2) interaction as it
allows direct engagement with contacts and clients and 3) flexibility as you can update information whenever needed.
Nuno
presented seven tips to build an effective social media campaign. They are 1/ ‘Analyse your business’, 2/
‘Define objectives’, 3/ ‘Identify your target audience’, 4/ ‘One size doesn’t
fit all’, 5/ ‘Content is king’, 6/ ‘Be prepared for crisis communications’ and 7/
‘Measure your success’.
The tone
we use on social media should be targeted to the audience. In the case of YourFormula, the target
audience is young scientists so Nuno’s fresh voice is important. Creativity, simplicity and clarity on the
messages about our business and interaction with others are essential.
Nuno
tweets @bacharel
and you can find out more @YourFormula
and on the YourFormula Facebook
page. You can find Nuno’s presentation from the Lunch here. If there is sufficient interest, we
will look to run this session again later in the year as Nuno’s presentation
was really excellent in making the link between social media and sustainability
communications.
The
Sustainability Communications Lunches will take a short break over the
summer. We will be back in
September.
You can
check the blogs of the previous Sustainability Communications Lunches.
Have a
nice summer!
Blog by Aris Koutentakis
No comments:
Post a Comment