Source: The Guardian |
Try to
picture three big trucks full of garbage and you will have a rough idea of the
amount of solid waste produced by every man, woman and child every year. It is estimated that in Europe alone, we
produce 3 billion tons of waste each year and almost 90 million tons of this is
hazardous to the environment. These
numbers go beyond logic. It is clear
that we need to tame the monster we have created.
Recycling has always been one of the solutions. It reduces the amount of waste produced by putting it back into the production line. But what if we were to go beyond recycling? How about completely redesigning the resource lifecycles to make all products reusable? How about preventing waste from being manufactured in the first place? Or landfilling and incinerating the minimum and turning today’s waste insanity into more sustainable action?
This
vision is driving the Zero
Waste Movement. It is a
philosophy, a methodology and a process that promotes a personal, political and
cost-effective choice which drives waste production towards zero.
If all
this sounds like a mumbo jumbo utopia theory, here is a reality check. In 2009, the Municipality of Capanori
in Southern Italy was the first Italian Municipality to join the Zero
Waste Strategy for 2020.
According to Mayor Giorgio del Ghingaro, the municipality has reduced
its waste by 35% in the last years.
Moreover, 82% of their waste production ends is separated and recycled. Incentives from the local authority,
active citizen participation, political will, persuasion and passion were the
main ingredients for this success.
They did not receive any incentives from the EU or Italy. It was a question of commitment. Following this example, more than 120
municipalities in Italy have committed to the zero waste target showing how a
good idea can go viral.
For more
information and inspiring stories, check out Zero Waste Europe.
This is a fantastic post,very well authored and easy to understand.Thanks so much for this
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