Building the Bioeconomy

EFIB 2011, Amsterdam

The sustainable economy, the biobased economy, the biobased society, the bioeconomy... which label to put on the shift to more renewable products was one theme which came out in the 'Communicating the Bio-based Economy' session at the European Forum for Industrial Biotechnology (EFIB) in Amsterdam last week.

What’s in a brand and does it matter?

That’s the million-dollar question Forbes set out to answer in a recent study to understand consumer’s impressions of 100 top corporate brands in the US.  Showing how important sustainability and CSR is in the business world today, Forbes asked consumers to rank brands based on 12 attributes including “is honest and trustworthy”, “has ethical leadership”, “leverages business success and expertise to make a positive contribution to society” and “upholds transparent communication practices”.